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Marketing Analysis and Planning

Course Code MKTG-742
Lecture hours per week 4
Lab hours per week
Course Availability: Open

Upon completion of this course, students will have demonstrated the ability to: identify the components of a marketing plan and describe the role of analysis in business; find, evaluate, process, integrate and cite information; perform a situation analysis (internal/company, external analysis + SWOT); perform trade area and segmentation analyses using ENVISION software; formulate an entry strategy based on their findings; and produce an integrated marketing strategy consistent with their entry strategy. Students will also have demonstrated the ability to present their analyses and recommendations coherently and convincingly to an audience of their peers.