Marketing Brand Management
| Course Code | MKTG-717 |
|---|---|
| Lecture hours per week | 4 |
| Lab hours per week | 0 |
| Course Availability | Open |
| Description | This course focuses on the use of E-Commerce practices in the firm’s marketing efforts. The learner will study best practices of both organizational and consumer marketing as it relates to the use of E-commerce. Students will also learn how to evaluate the firm’s legacy marketing strategies, and develop and integrate emarketing strategies to lever the firms business model(s) |