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Marketing Brand Management

Course Code MKTG-717
Lecture hours per week 4
Lab hours per week 0
Course Availability: Open

This course focuses on the use of E-Commerce practices in the firm’s marketing efforts. The learner will study best practices of both organizational and consumer marketing as it relates to the use of E-commerce. Students will also learn how to evaluate the firm’s legacy marketing strategies, and develop and integrate emarketing strategies to lever the firms business model(s)