Marketing Communications and PR
| Course Code | ARTM-721 |
|---|---|
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability | Open |
| Description | This course provides learners with the opportunity to examine and create the messages and media an arts organization must deliver to its various stakeholders. Positioning, branding, digital communications, press releases, media kits and public relations are a few of the many tactics explored in an organization’s promotional strategy. |