Marketing in a Connected World
| Course Code | MKTG-710 |
|---|---|
| Lecture hours per week | 3 |
| Lab hours per week | |
| Course Availability | Open |
| Description | This course introduces the student to the transformation impacting the practice of marketing due to evolutions in technology, data analytics and content. Students will examine how the new and emerging digital platforms are converging to deepen the organizations' engagement with their customers and assist them on the road to success. |