Marketing and Fundraising for Museums
| Course Code | MCMC-703 |
|---|---|
| Lecture hours per week | 6 |
| Lab hours per week | |
| Course Availability | Open |
| Description | In this course, students will learn how marketing and fundraising play a vital role in the financial health of museums and cultural organizations, and how each must ensure an understanding of audience development, audience diversity and targeted stakeholder communications. Students will explore funding models, marketing mix and examine how cultural organizations can broaden, deepen and diversify the audiences for their work. |