Marketing on the Web

Course Code CG-145
Lecture hours per week
Lab hours per week
Course Availability: Open

Intelligent business people must understand the informal rules of how to use the World Wide Web to mount an effective advertising presence for their businesses. This course enables you to understand the uses and differences between informational and transactional sites and how each has a place in your online marketing strategy. Prerequisite: CG-036 or equivalent (8 classes, 24 hours)