Marketing Planning
| Course Code | MKTG-334 |
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability: | Open |
| Description: | You’ll analyze a business situation quantitatively and qualitatively and suggest alternative courses of action. Topics include changing environmental pressure, product policy, distribution, sales force management, pricing, planning and programs, and an extensive introduction to marketing simulation. Prerequisite: MKTG-116 or by permission of the department (materials fee included; textbook extra) |