Centennial Colleges Enrolment Services (Student Hubs) will be closed from 12:00pm – 2:00pm on Tuesday, December 18, 2018 at Progress Campus and Morningside Campus. Story Arts Centre and Ashtonbee Campus Enrolment Services will be open regular hours.

Marketing Planning

Course Code MKTG-334
Lecture hours per week
Lab hours per week
Course Availability: Open

You’ll analyze a business situation quantitatively and qualitatively and suggest alternative courses of action. Topics include changing environmental pressure, product policy, distribution, sales force management, pricing, planning and programs, and an extensive introduction to marketing simulation. Prerequisite: MKTG-116 or by permission of the department (materials fee included; textbook extra)