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Marketing Planning

Course CodeMKTG-334
Lecture hours per week
Lab hours per week
Course AvailabilityOpen
Description

You’ll analyze a business situation quantitatively and qualitatively and suggest alternative courses of action. Topics include changing environmental pressure, product policy, distribution, sales force management, pricing, planning and programs, and an extensive introduction to marketing simulation. Prerequisite: MKTG-116 or by permission of the department (materials fee included; textbook extra)

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