Marketing Research
| Course Code | MKTG-224 |
|---|---|
| Lecture hours per week | 4 |
| Lab hours per week | |
| Course Availability | Open |
| Description | This course will introduce students to the role of marketing research as a valuable tool in problem solving and decision-making in a business environment. Students will be introduced to a wide variety of marketing research methods and techniques, and will be taught the statistical background needed to gain confidence in a particular research result. Students will be introduced to the requirements of a research proposal, questionnaire, data analysis and a research report. |