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Marketing Research

Course Code MKTG-224
Lecture hours per week 4
Lab hours per week
Course Availability: Open

This course will introduce students to the role of marketing research as a valuable tool in problem solving and decision-making in a business environment. Students will be introduced to a wide variety of marketing research methods and techniques, and will be taught the statistical background needed to gain confidence in a particular research result. Students will be introduced to the requirements of a research proposal, questionnaire, data analysis and a research report.

Course Outline MKTG-224.pdf