Marketing Research
| Course Code | MKTG-224 |
|---|---|
| Lecture hours per week | 3 |
| Lab hours per week | |
| Course Availability | Open |
| Description | This course introduces students to the role of marketing research as a valuable tool for problem-solving and decision-making in a business environment. Students will explore a wide variety of marketing research methods and techniques, and will learn the statistical foundations needed to interpret research results with confidence. They will also be introduced to the requirements of a research proposal, questionnaire design, data analysis, and the preparation of a research report. |