Marketing Services
| Course Code | MKTG-726 |
| Lecture hours per week | 3 |
| Lab hours per week | 0 |
| Course Availability: | Open |
| Description: | This course is an introduction to the management of a sales force. It is offered as a required component in the Post-Graduate Marketing Program. It is intended to provide a solid first grounding in Sales Management. It emphasises how the manager should plan, organize, motivate, direct , train and evaluate the sales force. The course has an international orientation. In addition, the basics of personal selling presentations are covered. |