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Marketing Services

Course Code MKTG-726
Lecture hours per week 3
Lab hours per week 0
Course Availability: Open

This course is an introduction to the management of a sales force. It is offered as a required component in the Post-Graduate Marketing Program. It is intended to provide a solid first grounding in Sales Management. It emphasises how the manager should plan, organize, motivate, direct , train and evaluate the sales force. The course has an international orientation. In addition, the basics of personal selling presentations are covered.