Skip Navigation
Centennial College logo
  • Visit Us
  • Donate
  • Quick Links
  • Start Here
    Information For:
    • Future Students
    • New Students
    • Current Students
    • Part-time Students
    • International Students
    • Faculty and Staff
    • Parents and Supporters
    • Alumni
    • Transfer Student
    • Micro-Credentials Students
    • Partner with Centennial
  • Programs
  • Admissions
  • Financial Aid
  • International Education
  • Student Life
  • About
  • Apply Now
  • Donate
  • Apply Now

Marketing Strategies

Course CodeOMDP-865
Lecture hours per week
Lab hours per week
Course AvailabilityOpen
Description

This course is designed to introduce all facets of marketing for Canadian small businesses. Participants will examine all marketing techniques and practices that are currently available to small businesses, definition of their customers; determine the real definition of what they are selling to customers; examine the various procedures for determining their actual competition for their own products or services; use creative thinking skills to develop an effective promotion for their businesses; study the aims of different forms of advertising, ranging from print to audio-visual; examine the role of pricing strategies within an effective marketing plan; examine the Canadian Code of Advertising standards and its related criminal code of retail businesses. Topics Covered: Role Of An Effective Marketing Strategy Defining Your Business (Product) Defining Your Customers Defining Your Competition Pricing Strategies Within An Effective Marketing Plan ¡ Advertising And Promotion Media And The Message Distribution Control And Corrective Action Marketing Plan And Strategies, Marketing Strategies Review, And Case Study

Centennial College logo
Image about Canada's Top 502022 top employer Centennial College logo
  • Programs
  • Admissions
  • Student Life
  • Financial Aid
  • About Centennial
  • Careers
  • myCentennial
  • Centennial Luminate
  • Library and Learning
  • Parents and Supporters
  • Partner with Centennial
  • Faculty and Staff
  • Media Room
  • Accessibility
  • Legal
  • Site Map
  • Contact Us
  • 416-289-5000
© 2025 Centennial College. All Rights Reserved.