Marketing Strategies and Partnerships
| Course Code | TOUR-504 |
|---|---|
| Lecture hours per week | 3 |
| Lab hours per week | |
| Course Availability | Open |
| Description | This course builds on earlier study in communications, professionalism, service, sales and marketing by developing marketing specific research techniques, data analysis, strategic planning and tactics. Course includes case studies and culminates in an industry linked project. |