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Measurement and Web Analytics

Course Code LIME-711
Lecture hours per week
Lab hours per week
Course Availability: Open

This course explores more deeply the methods and means by which to measure the effectiveness of media communication in the digital space. Search engine optimization (SEO) and search engine management (SEM) techniques, web analytics and other tracking methods are studied, and the means by which to interpret and package this data effectively to prospective clients is applied. These concepts are used to link together projects and personal branding work done in first semester to fine-tune the student's personal identity and pitch messaging.