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Media Advertising Negotiation and Sales

Course Code AMED-723
Lecture hours per week
Lab hours per week
Course Availability: Open
Description: The art of the deal is a critical element in a well rounded media professional. This course will develop the negotiation skills and sales savvy required for media professionals whether they are buying or selling. Through the use of case studies and real life situations, students will learn to consider the needs of all stakeholders: suppliers, the agency and clients.