Media Advertising Negotiation and Sales
| Course Code | AMED-723 |
|---|---|
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability | Open |
| Description | The art of the deal is a critical element in a well rounded media professional. This course will develop the negotiation skills and sales savvy required for media professionals whether they are buying or selling. Through the use of case studies and real life situations, students will learn to consider the needs of all stakeholders: suppliers, the agency and clients. |