Media Buying and Measurement
| Course Code | AMED-705 |
|---|---|
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability | Open |
| Description | Media buying is a highly specialized area and represents the investment of millions of dollars. This course will teach students the fundamentals of estimating, costing, buying, analyzing, and evaluation of media. Students will also learn how to use the key research measurement tools from BBM and Nielsen Media Research. |