Media Relations

In this course, students examine how the communicator develops and fosters effective relations with the news media to achieve specific communications goals. Developing familiarity with media directories, creating targeted media lists, pitching stories to the media, monitoring media coverage, framing answers to questions from the media and designing special events to attract media attention are examined and practiced. Methods of instruction will include interactive, team-based learning, case studies, lectures and guest speakers. * Minimum C grade required