Skip Navigation
Centennial College logo
  • Visit Us
  • Donate
  • Quick Links
  • Start Here
    Information For:
    • Future Students
    • New Students
    • Current Students
    • Part-time Students
    • International Students
    • Faculty and Staff
    • Parents and Supporters
    • Alumni
    • Transfer Student
    • Micro-Credentials Students
    • Partner with Centennial
  • Programs
  • Admissions
  • Financial Aid
  • International Education
  • Student Life
  • About
  • Apply Now
  • Donate
  • Apply Now

Media Relations

Course CodeCN-720
Lecture hours per week
Lab hours per week
Course AvailabilityOpen
Description

In this course, students examine how the communicator develops and fosters effective relations with the news media to achieve specific communications goals. Developing familiarity with media directories, creating targeted media lists, pitching stories to the media, monitoring media coverage, framing answers to questions from the media and designing special events to attract media attention are examined and practiced. Methods of instruction will include interactive, team-based learning, case studies, lectures and guest speakers. * Minimum C grade required

Centennial College logo
Image about Canada's Top 502022 top employer Centennial College logo
  • Programs
  • Admissions
  • Student Life
  • Financial Aid
  • About Centennial
  • Careers
  • myCentennial
  • Centennial Luminate
  • Library and Learning
  • Parents and Supporters
  • Partner with Centennial
  • Faculty and Staff
  • Media Room
  • Accessibility
  • Legal
  • Site Map
  • Contact Us
  • 416-289-5000
© 2025 Centennial College. All Rights Reserved.