Media Research Data and Analyses
| Course Code | AMED-703 |
|---|---|
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability | Open |
| Description | Effective advertising campaigns require effective message delivery in order to make sure the campaign is seen by the right people the right amount of times with the right amount of impact. This course will introduce students to key research databases used in the industry such as PMB, NadBank, COMB and AC Nielsen (product spending/sales). They will learn the methodology each company uses to collect information and how to run the programs. Students will then learn to analyze and apply the information to develop target audience profiles, brand and product category profiles and analysis of media measurement. |