Merchandising
| Course Code | CEMA-909 |
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability: | Open |
| Description: | This introductory course takes a detailed look at how and why current merchandising activities take place. You’ll develop a critical understanding of the role of merchandising in the cycle of service and its importance overall to broker revenues. Also develop a broader perspective on the concepts behind merchandising activities and the importance of using these concepts to make informed decisions. (materials fee included; textbook extra) |