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Course Code CEMA-909
Lecture hours per week
Lab hours per week
Course Availability: Open

This introductory course takes a detailed look at how and why current merchandising activities take place. You’ll develop a critical understanding of the role of merchandising in the cycle of service and its importance overall to broker revenues. Also develop a broader perspective on the concepts behind merchandising activities and the importance of using these concepts to make informed decisions. (materials fee included; textbook extra)