Centennial College facilities are closed until further notice and the College has moved to online learning. Please continue to visit our website for regular updates.

New Product Development

Course Code CEMA-914
Lecture hours per week
Lab hours per week
Course Availability: Open

This course explores the process of developing new products and services from concept through to execution of launch. Learn to develop a marketing plan. Prerequisite: MKTG-116 or by permission of the department (materials fee included; textbook extra)