New Product Development
| Course Code | CEMA-914 |
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability: | Open |
| Description: | This course explores the process of developing new products and services from concept through to execution of launch. Learn to develop a marketing plan. Prerequisite: MKTG-116 or by permission of the department (materials fee included; textbook extra) |