Online Advertising and Programmatic Trading
|Lecture hours per week||4|
|Lab hours per week|
This course focuses on the use of online advertising as a key digital marketing tool across the plethora of mobile and desktop web browsing environments, the emerging practice of programmatic bid for inventory with the objective of building effective communication programs. Students will be introduced to the most common industry tools, including achieving certificates by industry groups like Facebook and Google. The course will also equip the students to navigate the challenges faced by the industry like click fraud, viewability and Ad Blockers (to name a few).