Ontario Cultural and Heritage Tourism Product
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Despite periodic fluctuations in demand, the long term trend indicates steady growth in receptive tourism to Ontario. Though domestic tourism is the most significant component of the overall tourism market, in fact, Ontario records more international visitors than any other Canadian province or territory. Though (U.S.A.) American visitors will always be an important market segment, the number of offshore visitors, especially from emerging markets, has been steadily increasing Tourism industry professionals agree that industry aspirants ought to be conversant with the tourism product of a destination. The growth of offshore travellers has put a greater emphasis on developing product-savvy tourism professionals.