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Practical Applications in Marketing

Course Code MKTG-221
Lecture hours per week 4
Lab hours per week
Course Availability: Open

This course uses the case study method to help students acquire skills in analyzing and solving marketing problems.

Students develop appropriate marketing strategies which effectively take into account external environmental variables, consumer behaviour, marketing research, marketing accounting and finance, and strategic marketing variables.

Students also learn the fundamentals of a marketing plan and the role it plays in driving marketing management effectiveness.