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Professional Selling

Course Code MKTG-223
Lecture hours per week 4
Lab hours per week
Course Availability: Open

This course provides an introduction to the sales process and is offered in the second year of post-secondary level business programs at Centennial College. It is intended to provide background to the development of successful sales presentation skills that will enhance the participant’s ability to develop sales presentations to satisfy customer needs and wants. Emphasis will be placed on pre-selling activities, techniques and procedures to use during the sales interaction and post sales activity. Role playing sales situations will be emphasized in addition to readings and groups discussions. Each participant will be responsible for applying the theories and concepts to demonstrate an understanding of the sales process and how it impacts on the success of the organization.