Professional Selling
| Course Code | MKTG-223 |
|---|---|
| Lecture hours per week | 3 |
| Lab hours per week | |
| Course Availability | Open |
| Description | This course provides an introduction to the sales process and the development of successful sales presentation skills. It is intended to provide background to enhance the participant’s ability to develop sales presentations to satisfy Business-to-Business (B2B) customer needs and wants. Emphasis will be placed on pre-selling activities, techniques and procedures to use during the sales interaction and a brief overview of post sales activities. Role playing product sales situations will be used in addition to group discussions. Each participant will be responsible for applying the theories and concepts to demonstrate an understanding of the sales process and how it impacts the success of the organization. Prerequisites
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