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Project 3

Course CodeMEDI-421
Lecture hours per week
Lab hours per week
Course AvailabilityOpen
Description

Over the course of seven weeks, each team of students will write a product development and marketing plan for a new multimedia product The plan will include market research, input from industry professionals, a projection of development and marketing costs, and comparative studies
of the launch of similar products

Learning Outcomes 

  • Develop a well-reasoned product concept and 
  • Apply the necessary analysis, comparisons and judgments to 
  • Produce a solid product development plan that passes the analysis of a panel of industry professionals
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