Sales Management for Alcohol Beverages

Course Code BMAB-720
Lecture hours per week 3
Lab hours per week 0
Course Availability: Open
Description:

This course will provide students with the essential sales skills to be successful in the Alcohol Beverage industry. This includes fundamental sales management skills such as key steps to a sales call, overcoming objectives, planning and analysis, plus understanding key legal regulations and laws that impact the selling of these beverages.  It will also focus on the different sales techniques required to sell into different channel outlets such as government retails stores, bars, nightclubs, pubs etc. 

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