Search Engine and Performance Marketing
|Lecture hours per week||2|
|Lab hours per week||2|
This course focuses on the use of performance driven digital channels to generate real-time business results. Students will learn how to employ search engine optimization techniques, bid on and place ads within search results and build effective email marketing campaigns and affiliate marketing programs. Students will also learn how to use the influx of real-time data to enhance and optimize the performance of all these activities.