Social Media and Online Communications
| Course Code | OAEX-243 |
|---|---|
| Lecture hours per week | |
| Lab hours per week | 4 |
| Course Availability | Open |
| Description | This course is designed to prepare students working in an executive setting with online communications including social media tools, visual editing and web development software. The course will introduce the student to social media and guide them through how to define it, its purpose, and how to use it successfully for business. It will include the different types of social media, developing social media policies, and how to research and measure the efficacy of online communication tools through analytics. Furthermore, the course will cover the fundamental's of website development and design, to further enhance online communication skills. Lastly, students will develop a working knowledge of desktop publishing and other technical tools to enhance online communications. Prerequisites
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