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Social Media and Online Communications

Course Code OAEX-243
Lecture hours per week 0
Lab hours per week 4
Course Availability: Open

This course is designed to prepare students who wish to work in an executive setting for working with social media tools and visual editing software. It will introduce the student to social media and guide them through how to define it, its purpose, and how to use it successfully for business. It will also cover how to communicate online, the different types of social media, developing social media policies, and how to research and measure the efficacy of social media tools. It will also facilitate a working knowledge of Microsoft Publisher 2013 and implement experiential learning to aid in understanding of software.

Course Outline