Social Media Marketing

Course Code MKTG-715
Lecture hours per week 4
Lab hours per week
Course Availability: Open
Description:

Social media has undoubtedly become a staple in the modern marketing arsenal and emerged as a powerful platform to create meaningful engagements with customers. Social media companies have grown outside the simple focus on social media engagement only and have now taken bold steps to use Artificial intelligence and Virtual Reality tools to power an immersive experience for customers, and invited brands to be part it. This course will equip students to design strategies for deploying on key social media platforms, build engagement plans, identify opportunities in the emerging space as well as deal with the challenges and risks of citizen journalism in real-time.

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