Storytelling and Digital Content Creation
| Course Code | MKTG-754 |
|---|---|
| Lecture hours per week | 3 |
| Lab hours per week | 0 |
| Course Availability | Open |
| Description | The course will provide the tools and practice to develop personal storytelling capabilities to enhance selling skills and employment preparedness. Storytelling connects students to the oral traditions of Canada’s indigenous communities. The courses’ leadership modules focus on ‘purpose discovery’ and the connection that individual purpose has to understanding leadership. Person storytelling and self-reflection are the tolls used to uncover your purpose. understand your purpose through self-reflection and storytelling and then apply these learnings to the selling process. Storytelling is a key sales and marketing skill and is increasing needed in digital content marketing. In addition, students will learn to use using the techniques, processes, and technologies that are used by sales representatives to manage a sales territory, including social media, content marketing, and customer relationship management (CRM) software. Prerequisites
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