| Description | In today’s competitive digital landscape, customer relationship management (CRM) systems are essential tools for sales and marketing success. This course explores how CRM technologies, in particular Salesforce, enable organizations to enhance customer engagement, shorten sales cycles, and drive superior sales performance by leveraging customer insights and data.
- Students will gain hands-on experience with CRM software and learn to optimize key customer-facing processes for digital sales and marketing, including:
- Lead and Customer Qualification Management: Use CRM tools to identify high-quality leads, track customer interactions, and prioritize opportunities for engagement.
- Digital Sales Process Management: Implement CRM systems to streamline workflows, automate repetitive tasks, and enhance team collaboration in managing the sales pipeline.
- Campaign Management in a Digital Ecosystem: Design and execute targeted marketing campaigns, integrating CRM data with email, social media, and omnichannel marketing strategies.
- Post-Sales Service Excellence: Leverage CRM platforms to improve customer retention through personalized follow-ups, issue resolution, and loyalty-building initiatives.
- Data-Driven Decision Making: Learn to collect, analyze, and interpret customer behavioral and descriptive data to develop actionable insights for sales and marketing strategies.
- Collaboration and Performance Measurement: Explore methods to foster teamwork, measure CRM effectiveness, and drive continuous improvement through data analytics.
This course provides a strategic foundation for using CRM technology to integrate sales and marketing activities, enabling students to excel in the digital-first marketplace.
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