This senior level marketing course focuses on the decision making role of the marketing manager.
In today’s competitive environment, managers must decide the best course of action among different marketing initiatives by comparing the costs and benefits of each.
In this course, students will learn to assess customer value and loyalty, marketing performance and how the different marketing strategies contribute to the profitability and growth of their organizations.
While blending theoretical and practical applications, this course teaches modern marketing and analytical models that make students more valuable in the workplace.
This course ends with the submission of a Marketing Plan that enables students to be more effective throughout their Marketing careers.