Strategic Planning
| Course Code | CA-323 |
|---|---|
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability | Open |
| Description | This course is designed to further develop and demonstrate critical thinking skills at a more senior level in developing advertising strategy. It builds on understanding the key components of an overall strategic plan with an emphasis on matching media and messages to markets and motivations i.e. focus on the communications strategies. |