Centennial College has resumed limited in-person lab instruction using a phased approach

Strategic Planning and Consumer Insight

Course Code AAM-711
Lecture hours per week
Lab hours per week
Course Availability: Open

This course is designed to further develop and demonstrate critical thinking skills at a more senior level in developing advertising strategy. It builds on understanding the key components of an overall strategic plan with an emphasis on matching media and messages to markets and motivations focussing on the communications strategies.