Most college services will be closing at 4 pm on Friday, October 11, and will reopen on Tuesday morning, October 15. There will be no Enrolment Services offered on campus over the weekend but online services are available. Part-time Learning classes will take place as scheduled on the weekend. There are no classes on the statutory holiday Monday, October 14.

Strategic Planning and Consumer Insight

Course Code AAM-711
Lecture hours per week
Lab hours per week
Course Availability: Open

This course is designed to further develop and demonstrate critical thinking skills at a more senior level in developing advertising strategy. It builds on understanding the key components of an overall strategic plan with an emphasis on matching media and messages to markets and motivations focussing on the communications strategies.