The Business of Media and Marketplace

Course Code LIME-701
Lecture hours per week
Lab hours per week
Course Availability: Open
Description:

This course reviews how the media and consumer products and services work and cooperate as business models. The lifestyle communicator remains aware of the boundaries and intersections between these worlds as they generate their own reputation or "brand" with the audience. By writing various story forms and reviewing examples, students explore how to create lifestyle media that intentionally considers and shifts where the boundaries lie to best meet the marketing and communication goals in each unique situation of the three parties - the media, the product and the lifestyle communicator.

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