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Today's PR professional is not only a strong writer but also an effective visual communicator. Whether tasked with producing images for Instagram or shooting a customer testimonial, PR professionals need to understand the basics of visual communications. In this course, students will learn the principles of photography and videography, how to use DSLR cameras, shoot still images as well as video, properly light a scene, and produce clear audio. In addition, students will learn editing software, including Adobe Camera Raw, Photoshop, and Premiere.