Web and Conversion Analytics
| Course Code | MKTG-729 |
|---|---|
| Lecture hours per week | 3 |
| Lab hours per week | |
| Course Availability | Open |
| Description | Web analytics is a powerful tool and source of insight for transforming a business’s brand reach and revenue. The ability to extract actionable insights from web analytics data has become a vital practice in today’s marketing environment and an essential skill for marketers. With its own terminology and methodologies, understanding web analytics is key to harnessing user data to improve online performance. Students will learn to apply the principles of web analytics to extract and interpret data in order to achieve business success. This course covers the key pillars of web analytics, including web and mobile data analysis and social media analytics, with a focus on Google Analytics. |