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Web and Conversion Analytics

Course Code MKTG-729
Lecture hours per week 3
Lab hours per week
Course Availability: Open

Web analytics has become a vital practice in today’s marketing world and an important knowledge base that every marketer should be skilled at. Students will learn to apply the principles of Web analytics to extract insights from large troves of data, derive insights to achieve business success. This course will cover the key pillars of web analytics, namely: web and mobile data analysis, social media analytics, and omni-channel analytics.