Program OverviewPrinter Friendly
The Honours Bachelor of Public Relations Management at Centennial College's Story Arts Centre is a unique, first-of-its-kind offering in Canada that combines public relations and business studies. In four years, this program will prepare you for an exciting career in public relations (PR), social media and corporate communications.
The Honours Bachelor of Public Relations Management program, offered by the School of Communications, Media, Arts and Design in collaboration with the School of Business, will balance the theory, principles and application of PR with a solid foundation in business principles through ten core business courses.
During your time in the program, you'll complete real-world projects that will allow you to apply your newly-acquired knowledge. From writing media releases to planning events, you'll engage in practical scenarios that will ground the core classroom concepts of this four-year degree.
To prepare you for a variety of careers, the Public Relations Management courses will include a strong focus on:
- Social and digital media
- Research and communications planning
- Strategic communications
- Corporate communications
A 14-week industry field placement, during which you'll gain real-world experience prior to graduation, will round out this program.
Because the program will highlight research, social and digital media, corporate communications and foundations in business, you'll develop the critical thinking and strategic communication skills to perform a vital role in healthy organizations and businesses.
This college has been granted a consent by the Minister of Colleges and Universities to offer this applied degree for a seven-year term starting August 18, 2020. The college shall ensure that all students admitted to the above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame.
Career Options and Education Pathways
Career Options and Education PathwaysPrinter Friendly
In Honours Bachelor of Public Relations Management, you will:
- Develop a thorough comprehension of the public relations industry with a focus on building critical skills for career success;
- Learn the key business skills, including financial management, organizational behaviour, business law and accounting, that will give you a competitive edge in the marketplace;
- Obtain know-how such as developing multifaceted social media and integrated online marketing programs to navigate today's digital world;
- Get a deeper understanding of the complex world we live in through coverage of global citizenship, corporate social responsibility and the role communicators play in helping organizations make change.
- Social media coordinator
- Community manager
- Public relations coordinator
- Corporate communications specialist
- Project coordinator
- Research associate
- Media relations specialist
Qualified graduates may be eligible to participate in pathway programs with partnering institutions. These pathway programs allow you to receive degree credit for learning obtained at Centennial College. Our partners include:
|Davenport University||Master of Management|
|Niagara University, USA (Ontario Campus)||Master of Business Administration (MBA)|
|Master of Science in Finance|
Admission RequirementsPrinter Friendly
High School Applicants
To be eligible, high school applicants must have:
- Ontario Secondary School Diploma (OSSD) or equivalent
- At least six Grade 12 M or U, or OAC credits with an overall average of 65% or higher
Courses must include:
- English Grade 12 U; final grade 70% or higher
- Math Grade 12 U; final grade 65% or higher
If you don’t meet the math requirements, you may be considered for admission and will be required to complete a remedial mathematics course by the end of the first semester.
To be eligible, mature applicants must:
- Be 21 years of age or older by December 31 of the program year
- Provide transcripts showing English Grade 12 U, OAC, or equivalent
- Provide complete academic history (transcripts or international evaluation)
- Provide a resumé detailing work experience
Mature applicants are assessed on a case-by-case basis.
How to Apply
How to ApplyPrinter Friendly
1. Apply Online
If you are applying through the Second Career Strategy, please apply at the Employment Training Centre for Second Career (Progress Campus). Second Career Strategy is a funding initiative for those who have been laid-off and are in need of training. For more information go to Second Career Strategy.If you have previously attended a full-time program at Centennial College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.
All other applicants must apply online at Ontariocolleges.ca. A non-refundable application fee of $95 must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in-person to Ontariocolleges.ca. For more information go to Ontariocolleges.ca Application Fees.
2. Submit Documents
Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Centennial College via Ontariocolleges.ca.
Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to Ontariocolleges.ca.
If you are submitting transcripts to meet admission requirements, you must have the transcripts assessed by an independent credential assessment agency such as World Education Services (WES) or International Credential Assessment Service (ICAS).
For more information go to Submitting your Transcripts.
3. Confirm Your Offer of Admission
Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at Ontariocolleges.ca and confirm before the Deadline to Confirm noted in your offer letter.
You may confirm only one college and one program offer at a time.
You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.
When you confirm your Offer of Admission at Centennial College you are given access to your personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.
4. Pay Fees
Centennial fees statements are sent by email to your personal email account and to your myCentennial email account. Fees statements are not mailed.
You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.
5. Build Your Timetable (Register for Courses)
Build your timetable (web-register for courses) at my.centennialcollege.ca.
Fall registration begins mid-July
January registration begins mid-December
May registration begins mid-April
Your web-registration will not open if:
You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.
Once you have paid your fees or have made appropriate arrangements, register for your courses online through myCentennial.
Tuition and Fees
Tuition and FeesPrinter Friendly
Fees noted below are estimates only. Tuition is based on two semesters, beginning Fall 2020.
|Student||Tuition (2 Semesters)||Ancillary Fees||Total|