Marketing - Corporate Account Management (Optional Co-op)

Program Details

  • Program Code:2846
  • School:The Business School
  • Credential:Graduate Certificate
  • Program Type:Graduate Certificate program
  • Program Length:1 year/ 2 semesters

Program Overview

Program Overview

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Centennial College's Marketing  Corporate Account Management program prepares you for an exciting and financially rewarding career as an account manager/sales professional in the business-to-business (B2B), government and institutional marketplaces.

In this graduate certificate business program, you learn that because today's customers are well informed and expect more customized solutions, account managers must have a solid foundation in all areas of sales, marketing and service. This includes prospecting, networking, relationship building, closing and post-sales activities.

As such, in interactive and practical courses, you learn how to put the customer first with an entrepreneurial mindset that adapts to diverse customer needs while you develop and practice skills specifically in:

  • Conducting competitive and marketplace analyses that lead to understanding customer needs and behaviours
  • Developing and improving verbal and written communication skills 
  • Selling and presentation skills – storytelling and practical methodologies
  • Use of analytics and Customer Relationship Management (CRM) tools
  • Business and financial literacy to create compelling customer value propositions
  • Engaging buyers and influencers through digital content and omnichannel marketing 
  • Identifying diverse working environments and adapting communication styles to ensure clarity and effectiveness of communications with buyers 
  • Understanding negotiations from the buyer’s perspective
  • Purpose Driven Leadership – understanding your motivations and next career steps

If you are goal oriented, organized, inquisitive and persistent with above average communication skills, consider a career in Marketing: Corporate Account Management.

Program Outline

Program Outline

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Career Options, Academic Pathways and Partners

Career Options, Academic Pathways and Partners

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Program Highlights

  • Thanks to the Corporate Account Management program's hands-on training in Salesforce automation software, you will be able to make a smooth transition into the workplace.
  • The Business School professors have extensive experience in sales and account management in the business-to-business settings.
  • Small class environments allow you to interact with faculty members and your fellow peers.
  • Learn to thrive under pressure and develop excellent interpersonal, listening and oral communication skills.

Articulation Agreements

Start with a graduate certificate, and continue to a master of business administration through our degree completion partnership. Successful graduates of this program may choose to continue with courses leading to a graduate degree.

University Degree
Davenport University Masters Business Administration - Strategic Management concentration

Career Outlook

  • Account Manager
  • Account Executive
  • Sales Coordinator
  • Sales Representative (Inside
  • Outside
  • Commercial)
  • Business Development Representative
  • Financial Services Representative
  • Territory Sales Representative

Admission Requirements

Admission Requirements

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Academic Requirements

  • University degree or a three-year college diploma in any discipline from a recognized institution
  • We will consider applicants who have a two-year college diploma or a partial university degree (75% complete), and who have a minimum of two years work experience relevant to the program
  • Proof of English proficiency

How to Apply

How to Apply

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1. Apply Online

Are you an International Student? Apply directly to Centennial College here.

If you are applying through the Second Career Strategy, please apply at the Employment Training Centre for Second Career (Progress Campus). Second Career Strategy is a funding initiative for those who have been laid-off and are in need of training. For more information go to Second Career Strategy.

If you have previously attended a full time program at Centennial College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.

All other applicants must apply online at Ontariocolleges.ca. A non-refundable application fee of $95 must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in person to Ontariocolleges.ca. For more information go to Ontariocolleges.ca Application Fees.

2. Submit Documents

Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Centennial College via Ontariocolleges.ca.

Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to Ontariocolleges.ca.

Applicants who attended school outside of Canada: If you are submitting transcripts to meet admission requirements, you must have the transcripts assessed by an independent credential assessment agency such as World Education Services (WES) or International Credential Assessment Service (ICAS).

For more information go to Submitting your Transcripts.

3. Confirm Your Offer of Admission

Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at Ontariocolleges.ca and confirm before the Deadline to Confirm noted in your offer letter.

You may confirm only one college and one program offer at a time.

You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.

When you confirm your Offer of Admission at Centennial College you are given access to your personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.

4. Pay Fees

Centennial fees statements are sent by email to your personal email account and to your myCentennial email account. Fees statements are not mailed.

You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.

5. Build Your Timetable (Register for Courses)

Build your timetable (web-register for courses) at my.centennialcollege.ca.

Fall registration begins mid-July
January registration begins mid-December
May registration begins mid-April

Your web-registration will not open if:

You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.

Once you have paid your fees or have made appropriate arrangements, register for your courses online through myCentennial.

Tuition and Fees

Tuition and Fees

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Fees noted below are estimates only. Tuition is based on two semesters, beginning Fall 2017.

Student Tuition (2 Semesters) Incidental Fees Total
Canadian $4,442.50 $1,175.00 $5,617.50
International $13,283.00 $2,458.00 $15,741.00

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