Marketing Management
How To Apply
Program Details
- Program Code2825
- SchoolThe Business School
- CredentialOntario College Graduate Certificate
- Program TypeGraduate Certificate program
- Program Length1 year/ 2 semesters
- LocationProgress Campus
- Emailbusiness@centennialcollege.ca
- Telephone416-289-5000 ext. 52280
- Program Overview
- Courses
- Career Options and Education Pathways
- Admission Requirements
- How to Apply
- Tuition and Fees
- Program Vocational Learning Outcomes
- The Business School Student Success Guide
- Digital Engagement Strategy
- Advising
- Marketing - Corporate Account Management
- Marketing - Research & Analytics
The Business School will be offering a variety of delivery modes for new students in all programs. These can include asynchronous learning, synchronous learning, hybrid, and on-campus deliveries, including evenings and weekends. Marketing Management is also offered online.
In just two semesters, Centennial College's Marketing Management program will prepare you to become a marketing professional who carries out a broad range of marketing functions within business, government, and not-for-profit organizations.
This Business graduate certificate program will cover marketing management along with related subjects in brand management, marketing project management, digital marketing, marketing services, integrated marketing communications, marketing research, and international marketing strategy. As a result, you'll develop a solid understanding of domestic and international marketing issues.
Once you graduate, you'll be able to employ analytical, decision-making, organizational and communications skills to support the marketing activities of a wide variety of organizations. You may also continue your studies in a specialized area such as research and analytics or corporate account management.
In today's competitive marketplace, it's essential that every business develops, implements, and monitors a strong marketing plan. Environmental factors such as evolving technology, societal and sustainable needs, demographic trends, regulatory changes, and intense competition continue to challenge the marketing function to provide more returns to an organization's various stakeholders. Understanding what customers want and providing products and services to them is the essence of marketing. This challenging graduate certificate program will provide you with the opportunity to develop knowledge and skills applicable to today's workforce.
Note: This program will make use of the blended delivery method and will encourage accessing online tools through Centennial's Bring Your Own Device program.
Get access to resources from the Canadian Marketing Association
All Centennial students can sign up for membership with the Canadian Marketing Association (CMA) by using their Centennial email address. The CMA provides access to:
- Exclusive events and member pricing
- Professional development opportunities
- Exclusive content, including guides, whitepapers, and research reports
- Networking opportunities with the top marketing talent in Canada
- CMA NXT postsecondary career planning resources
Become a Chartered Marketer
This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation. As the only marketing designation recognized across Canada, the CM designation sets a high standard in the marketing industry. It's a testament to your commitment to ongoing professional development and staying up to date on evolving marketing trends. Plus, Chartered Marketers get access to exclusive CM benefits! Whether you're a current student or a proud alum, this is your chance to elevate your professional profile and join the ranks of esteemed marketers in Canada. Start your CMA journey at Chartered Marketer.
Program Overview
The Business School will be offering a variety of delivery modes for new students in all programs. These can include asynchronous learning, synchronous learning, hybrid, and on-campus deliveries, including evenings and weekends. Marketing Management is also offered online.
In just two semesters, Centennial College's Marketing Management program will prepare you to become a marketing professional who carries out a broad range of marketing functions within business, government, and not-for-profit organizations.
This Business graduate certificate program will cover marketing management along with related subjects in brand management, marketing project management, digital marketing, marketing services, integrated marketing communications, marketing research, and international marketing strategy. As a result, you'll develop a solid understanding of domestic and international marketing issues.
Once you graduate, you'll be able to employ analytical, decision-making, organizational and communications skills to support the marketing activities of a wide variety of organizations. You may also continue your studies in a specialized area such as research and analytics or corporate account management.
In today's competitive marketplace, it's essential that every business develops, implements, and monitors a strong marketing plan. Environmental factors such as evolving technology, societal and sustainable needs, demographic trends, regulatory changes, and intense competition continue to challenge the marketing function to provide more returns to an organization's various stakeholders. Understanding what customers want and providing products and services to them is the essence of marketing. This challenging graduate certificate program will provide you with the opportunity to develop knowledge and skills applicable to today's workforce.
Note: This program will make use of the blended delivery method and will encourage accessing online tools through Centennial's Bring Your Own Device program.
Get access to resources from the Canadian Marketing Association
All Centennial students can sign up for membership with the Canadian Marketing Association (CMA) by using their Centennial email address. The CMA provides access to:
- Exclusive events and member pricing
- Professional development opportunities
- Exclusive content, including guides, whitepapers, and research reports
- Networking opportunities with the top marketing talent in Canada
- CMA NXT postsecondary career planning resources
Become a Chartered Marketer
This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation. As the only marketing designation recognized across Canada, the CM designation sets a high standard in the marketing industry. It's a testament to your commitment to ongoing professional development and staying up to date on evolving marketing trends. Plus, Chartered Marketers get access to exclusive CM benefits! Whether you're a current student or a proud alum, this is your chance to elevate your professional profile and join the ranks of esteemed marketers in Canada. Start your CMA journey at Chartered Marketer.
Courses
Semester 1
Career Options and Education Pathways
Program Highlights
- You learn to develop and apply marketing strategy from a domestic and international perspective leveraging market research.
- The Marketing Management program prepares you to manage the execution of key marketing projects and take on digital marketing planning and execution.
- In ways that are interactive and engaging, you have the opportunity to evaluate the differences between marketing products and marketing services and evaluate integrated marketing communications.
- Program instructors are industry professionals with years of experience, who are approachable and ready to help.
- Upon program completion, you will be prepared to join the domestic and global workforce in several aspects of marketing strategy and execution.
Career Outlook
- Marketing manager
- Advertising executive
- Marketing communications coordinator
- Client marketing specialist
- Customer marketing specialist
- Marketing associate
Areas of Employment
- Retailers
- Small businesses
- Marketing agencies
- Consumer packaged goods
- Franchises
- Hospitality, food and beverage
- Transportation
- Institutions
- Government
- Education
- Financial services
Admission Requirements
Academic Requirements
- Degree or a three-year college diploma in any discipline from a recognized institution
- We will consider applicants who have a two-year college diploma or a partial university degree (75% complete), and who have a minimum of two years' work experience relevant to the program (transcript and resume review required).
Additional Requirements
How to Apply
1. Apply Online
Domestic Students
If you are applying through the Better Jobs Ontario Program, please apply at the Employment Training Centre (Progress Campus). The Better Jobs Ontario Program is a funding initiative for those who have been laid-off and are in need of training. For more information go to Better Jobs Ontario Program.
If you have previously attended a full-time program at Centennial College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.
All other applicants must apply online at Ontariocolleges.ca. A non-refundable application fee of $125 must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in-person to Ontariocolleges.ca. For more information go to Ontariocolleges.ca Application Fees.
International Students
Apply directly to Centennial College here.
2. Submit Documents
Domestic Applicants
Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Centennial College via Ontariocolleges.ca.
Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to Ontariocolleges.ca.
Domestic applicants who attended school outside of Canada: If you are submitting transcripts to meet admission requirements, you must have the transcripts assessed by an independent credential assessment agency such as World Education Services (WES) or International Credential Assessment Service (ICAS). For more information go to Submitting your Transcripts.
International Applicants
Please refer to the International Education Application Guide.
3. Confirm Your Offer of Admission
Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at Ontariocolleges.ca and confirm before the Deadline to Confirm noted in your offer letter.
You may confirm only one college and one program offer at a time.
You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.
When you confirm your Offer of Admission at Centennial College you are given access to your personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.
4. Pay Fees
Centennial fees statements are sent by email to your personal email account and to your myCentennial email account. Fees statements are not mailed.
You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.
5. Build Your Timetable (Register for Courses)
Build your timetable (web-register for courses) at my.centennialcollege.ca.
Fall registration begins mid-July
January registration begins mid-December
May registration begins mid-April
Your web-registration will not open if:
You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.
Once you have paid your fees or have made appropriate arrangements, register for your courses online through myCentennial.
Tuition and Fees
Fees noted below are estimates only. Tuition is based on two semesters, beginning Fall 2024.
| Student | Tuition (2 Semesters) | Ancillary Fees | Total |
|---|---|---|---|
| Canadian | $4,118.00 | $1,282.54 | $5,400.54 |
| International | $16,649.00 | $1,770.72 | $18,419.72 |
Program Vocational Learning Outcomes
Program Vocational Learning Outcomes
Program Vocational Learning Outcomes describe what graduates of the program have demonstrated they can do with the knowledge and skills they have achieved during their studies. The outcomes are closely tied to the needs of the workplace. Through assessment (e.g., assignments and tests), students verify their ability to reliably perform these outcomes before graduating.
- Formulate a marketing* plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communications plan * for a product*, concept, good and/or service based on an identified market need or target.
- Formulate strategies for developing new and/or modified products*, concepts, goods and services that respond to evolving market needs.
- Develop strategies for the efficient and effective placement/ distribution of products*, concepts, goods, and services that respond to evolving markets.
- Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
- Evaluate the viability of a concept, product*, good and/ or service in a local, national or international markets.
- Conduct market research* to provide information needed to make marketing* decisions.
- Communicate marketing* information persuasively and accurately in oral, written, graphic and interactive media* formats.
- Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
- Develop strategies with clients, customers, and consumers* and others to grow and maintain relationships.
- Develop learning and development strategies and plans to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
- Employ the management techniques of planning, organizing, directing, and controlling of marketing functions and activities in response to the business needs of the organization.
The Business School Student Success Guide
Digital Engagement Strategy
Marketing - Corporate Account Management
Marketing - Research & Analytics
- Personality TestSTARTMatch your personality to a career
- Career ExplorerLEARN MOREExplore your future career
Sameer Vadera, Marketing Management, GraduateThings are always changing, and you have to adapt on the spot, and that’s quite fun. I saw that Centennial had a really good marketing program, and it was close to home, so I chose Centennial for that reason.
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As a corporate account management sales professional, you will build and maintain positive relationships with high-value clients by responding to their needs and resolving their issues. This requires business-to-business (B2B), business-to-consumer (B2C), and institutional marketplace knowledge as well as a sales, marketing, and customer service foundation — all of which this program covers. Interactive courses also teach you to put the customer first with a leadership mindset that adapts to diverse customer needs. Your skill set will include: competitive and marketplace analyses abilities, analytics and customer relationship management tools knowledge, professional selling techniques through digital content and omni-channel marketing, and negotiations know-how.
Project Management – Organizational Strategy
Make an immediate impact on any organization by gaining both a post-secondary credential andProject Management Professional (PMP) certification — the most important qualification for thoseentering this field. The Project Management Institute has licensed our program as a registerededucation provider, so courses follow A Guide to the Project Management Body of Knowledge,(PMBOK® Guide). A hands-on curriculum that integrates tools such as Microsoft Project andorganizational leadership-focused case studies enhances the inclusion of the guide, whichteaches you to manage projects in a timely and cost-effective manner. In program #2528, you mayparticipate in a 14-week experiential learning opportunity. This placement is eligible towards workrequirements for PMP® and CAPM® certifications.
Business Accounting
In just two years, the Business – Accounting program prepares you with the technical, business,and leadership skills to excel in numerous accounting-related opportunities. It includes thequality features of all Centennial accounting programs. At the same time, this offering specificallyconcentrates on building proficiency in financial and managerial accounting and fostering in-depthknowledge of industry-standard accounting software. Receive training in Quickbooks and Sage 300ERP through interactive virtual or in-person demonstrations and practical application of key featuresand concepts. Courses also emphasize communication and analytical skills, which are essential forcareer success.
Financial Services
Financial management is essential for any thriving business, and job opportunities within this sector are expected to continue growing in the years to come. Prepare yourself for exciting opportunities with the Financial Services program. Small-sized classes that incorporate practical learning cover topics such as financial accounting, applied business software, principles of marketing, and financial sales and negotiations. Beyond this crucial industry knowledge, you obtain certification in the Canadian Securities Course (CSC), life insurance (LLQP), mutual funds (IFIC), and retirement planning (RPC). Your whole readiness takes you further faster once you graduate.
Marketing - Corporate Account Management (Online)
As a corporate account management sales professional, you will build and maintain positive relationships with high-value clients by responding to their needs and resolving their issues. This requires business-to-business (B2B), business-to-consumer (B2C), and institutional marketplace knowledge as well as a sales, marketing, and customer service foundation — all of which this program covers. Interactive courses also teach you to put the customer first with a leadership mindset that adapts to diverse customer needs. Your skill set will include: competitive and marketplace analyses abilities, analytics and customer relationship management tools knowledge, professional selling techniques through digital content and omni-channel marketing, and negotiations know-how.
Paralegal - Court and Tribunal Agent
Did you know that paralegals who can demonstrate excellent litigation and legal documentation skillsenjoy better job prospects? At Centennial, benefit from a hands-on education that blends theory andpractice to ensure you graduate with these marketable qualifications. Led by industry professionals,develop strong written and oral advocacy skills in the areas of authorized paralegal practice, ethics,legal accounting, communication, and practice management. This program gives you the opportunityto apply your newly-gained skills through a real-world field placement, and it grants you access tounique opportunities to study abroad*. You graduate with the leadership abilities to be confident andto get noticed.*may be impacted due to COVID-19
Business – Human Resources (Optional Co-op)
Graduates from the Business – Human Resources program from Centennial College will be awarded an Ontario College Diploma. This is a two-year (four semester) program designed to prepare graduates to enter the growing field of human resources management, to prepare for a variety of careers in a shorter time period than having to complete an Advanced Diploma. In just two years, students will acquire the basic skills necessary to work in the exciting field of human resources [HR]. Graduates will have a foundation of general business knowledge to help them understand how human resources contributes to organizational success. Students will then focus on specific HR functional areas, including recruitment and selection, compensation, health and safety, and more. The Business – Human Resources program will provide an optional co-op.
Business Analytics and Insights
Canadian labour market information predicts an increased demand for data analytics professionalsin the near future. Through this program, become an expert at the intersection where statisticalanalysis and business insights meet. Use industry-leading tools and techniques to gain expertise inthe analysis of big data, statistical and predictive modelling, data management, visualization, anddata storytelling. Then, further set yourself up for professional and personal success by learning tosolve multifaceted business problems and to effectively transform complex data into compellingconsumer insights, applicable to any industry or field.
Interactive Media Management (Online)
Professionals who can design and create meaningful interactive digital experiences are sought-afterin interactive and game studios, public relations agencies, and marketing companies. Spend yourdays planning effective interactive digital experiences, assessing audience behaviour and needs,and using that information to guide user interface design. As mobile and immersion computingcontinue to become more prevalent, courses emphasize digital strategy, user experience design,content strategy and planning, interactive storytelling, analytics, digital project management, andresearching and surveying the interactive media landscape. You also see your own project throughfrom concept to prototype and take part in a nine-week industry field placement to complement yourtraining. These experiences help you to graduate career — and life — ready.
Office Administration – General (Online)
To prepare you for an office administration role, this program combines communication, humanrelations, and administrative skills with business world experience and knowledge of current trends,business practices, and related technology. Gain these skills in a supportive class environment ledby experienced professors. Theory and practical application covers topics such as: word processing,document production, office procedures, computer applications, transcription, communications, andcloud computing. There are pathways from the General program to Centennial’s Office Administration– Health Services (#2603), Office Administration – Legal (#2602), and Office Administration –Executive (#2606) programs.
Business - Supply Chain and Operations
Business operations and supply chains are the primary functions that create the products andservices organizations offer to satisfy customer needs. Launch your career in supply chain andoperations through this program, which includes hands-on projects and assignments that simulateactual business settings. As a result, you become skilled at analyzing business processes to improveproductivity; developing and implementing quality management programs; applying team approachprinciples to examine operations problems and to develop solutions; and enhancing the performanceof a firm’s supply chain. You also graduate with the leadership skills to get noticed — and to getahead.
Fashion Business and Management
Whether it is a fascination with collections from today’s top designers or vintage styles found inboutiques, your love of clothing will serve you well in the business of fashion. This program’s practicalapproach establishes a sound business management foundation. Delve into fashion’s financialpractices; the design and manufacturing process; ethical, sustainable, and innovative leadershippractices; marketing and retail promotional strategies; and creative concepts for fashion productsand services. Also gain an understanding of fashion and design’s evolution and current trends andtechnologies to predict sales dynamics. Training in fashion-related computer applications and a fieldplacement round out your career preparation — leaving you ready to be an industry leader.
Journalism
Today’s journalism industry is more multifaceted than ever. To prepare you with the skills to navigateand succeed as it continues to change, this program combines classroom learning with newsroomexperience. The learn-by-doing approach begins in Centennial’s on-campus publishing, broadcast,and Internet facilities, where you learn journalism fundamentals and gain the latest multiplatformskills. Apply your knowledge by writing stories for the award-winning community media outlet TheToronto Observer, and through producing online, radio, and television newscasts. Exclusive fieldtrips and a field placement also help you to gain real-world experience and to build your professionalnetwork. You graduate with leadership skills to advance and sustain your career.
Office Administration – Legal (Online)
Combining your interest in the legal system with office administration opens doors to a career in lawfirms, government agencies, corporate legal departments, and other legal offices. In this program,build an understanding of current Canadian law issues, and become adept in specialized practiceareas such as civil litigation, family law, real estate, and wills and estate. Courses balance theory withpractical skills such as legal document preparation using word processing, legal terminology, law firmoffice or corporate legal department procedures, and the use of specialized legal office software. Afinal-semester field placement creates an opportunity to apply your learning in a real-world setting.Your well-rounded knowledge base prepares you for success in your career and life.
Bookkeeping
In Canada, new job openings arising from expansion and replacement demand are expected toresult in a steady need for bookkeeping professionals with leadership skills. This, combined withour program’s certificate, opens doors to various career opportunities. Our Bookkeeping offeringalso serves as a pathway to the Canadian Institute of Bookkeeping’s (CIB) Certified Bookkeeperdesignation. In your courses, learn bookkeeping functions within the accounting cycle such aspayables, inventory, accounts receivable, and payroll processing using QuickBooks and Sage300 ERP.
Business Administration - Leadership and Management (Optional Co-op)
If you are a decisive person who can lead group projects, develop your potential to become an effective business leader through this program. Enhance your ability to effectively communicate, work in a team, problem solve, research, analyze, manage projects and people, and make innovative and strategic business decisions. The program’s advisory committee helps to keep the curriculum (and your skills) up-to-date by sharing current business trends and changes. This insight ensures the experiential learning and practical assignments, as well as clubs and competitions, are always relevant. Articulation agreements with universities and numerous learning options (in-class, blended, and online) augment learning flexibility.
Human Resources Management (Optional Co-op)
Centennial College’s unique approach to human resources (HR) management incorporates currenttrends in HR, the affirmation of diversity and human rights, and the promotion of positive union andmanagement relations — transferrable across any industry or organization. Through either online orin-person delivery, develop expertise in all major areas of human resources such as: human resourceplanning, recruitment, selection, orientation, employee training and development, occupationalhealth and safety, compensation and benefits, employee relations, labour relations, managementaccounting, and human resource management systems. Course use case studies, simulations, andproject-based learning to help prepare you for real workplace situations.
Office Administration – Executive
If you have sound organization, technical, and communication skills, consider a career supportingupper-level management in entities such as corporations, not-for-profits, educational institutions,and government offices. Through practical opportunities — provided during your classes and througha final-semester field placement with a company or non-profit organization — you gain the essentialexpertise for success. This includes: office technology fundamentals and support, business writing,marketing fundamentals, social media and online communications, presentation and businesscorrespondence, conference and meeting planning, minute taking, project management, accountingfundamentals, collaboration, and leadership.
Strategic Management – Accounting Specialization
By effectively executing strategic decisions, contribute in a managerial accounting leadership rolethat impacts a business’s viability and growth. This ability opens you up to work in environments suchas government offices, accounting firms, financial institutions, and service industries. Our programdeepens your understanding of financial accounting, management accounting, finance, taxation, andauditing. Studies and simulations, a strong focus on leading-edge managerial practices of the world’sbest companies, and knowledge of the latest accounting and management information systemsround out your Centennial experience.
Advertising – Media Management
Media placement connects the right people with the right message in the right place at the right time. This program equips you to work in multiple media streams such as analytics, strategic planning, media buying, and media sales. Intensive, hands-on, industry-approved advertising courses cover sector fundamentals while focusing on consumer-driven communication channel choices for advertising messages. You also build your business and negotiation skills on behalf of advertising clients to achieve strategic results; expand your emerging media knowledge; and master industry-specific syndicated research databases and software. A 14-week industry field placement complements your education — while ensuring whole readiness.
Business Administration – Finance (Optional Co-op)
Open yourself up to more finance career options with this program, which helps you to launch yourprofession in specialized areas such as retirement planning and investment advising. To enter thefield — while continuing towards the Certified Financial Planner (CFP) designation and creating apath to the Canadian Securities Course (CSC) credential — you study functional areas of business.Courses cover accounting, finance, marketing, information systems, human resources, production,and operations management as well as management-oriented topics that provide an integratedperspective of business. Additionally, acquire knowledge of finance functions in the corporate entityand of the financial services sector. The well-rounded knowledge base allows you to advance yourcareer further faster.
Global Business Management - Summer
Pair your global mindset with a business career. Our unique blend of management and international concepts trains you to effectively lead in the borderless business environment. Beyond gaining a foundation in core business topics, learn specialized global business concepts such as international practices in business law, entrepreneurship and innovation, business research and analysis, marketing, sales and negotiation, finance and banking, corporate social responsibility, and international development. Whether you take the program in person or online, case analysis, projectbased learning, and interactive discussions help to cultivate critical thinking and analytical skills for an increasingly complex global business environment — and for the world at large.
Marketing – Research and Analytics (Optional Co-op)
Large bodies of data are driving employment growth for individuals with analytics training. Takeadvantage of the opportunities by applying analytics to marketing and helping organizations harnessbig data’s power to move business forward. Combining advanced marketing research and bigdata analytics courses with commercial technologies and platforms, the program equips you withknowledge in leading business intelligence and marketing research tools. Among these tools areSAS Enterprise Guide and SAS Enterprise Miner, Environics Analytics Envision, SPSS, and XL Miner.In addition to your graduate certificate, receive certificates of recognition from SAS and EnvironicsCanada. The in-depth curriculum prepares you to confidently make an immediate impact as a leader.
Project Management (Online)
Make an immediate impact on any organization by gaining both a post-secondary credential andProject Management Professional (PMP) certification — the most important qualification for thoseentering this field. The Project Management Institute has licensed our program as a registerededucation provider, so courses follow A Guide to the Project Management Body of Knowledge,(PMBOK® Guide). A hands-on curriculum that integrates tools such as Microsoft Project andorganizational leadership-focused case studies enhances the inclusion of the guide, whichteaches you to manage projects in a timely and cost-effective manner. In program #2528, you mayparticipate in a 14-week experiential learning opportunity. This placement is eligible towards workrequirements for PMP® and CAPM® certifications.
Advertising and Marketing Communications Management
Training from one program prepares you to work in at least eight areas within this industry.Advertising and Marketing Communications Management teaches you to combine creative andstrategic thinking with business savvy and leadership skills to generate exciting ideas in accountmanagement, digital advertising, creative development, and more. Through practical learning,the program mirrors industry standards, including firm deadlines, multitasking, and deliveringprofessional presentations. A foundation of industry knowledge (research, strategy development,campaign planning, production) leads to a specialization in account management, digital creative,or media buying and planning. This is the only Greater Toronto Area college advertising programwith a 14-week field placement.
Business Administration – Human Resources (Optional Co-op)
With this program, take advantage of the wide range of professional roles in the human resources (HR) management field. During your studies, become adept at ensuring organizational success through topics such as HR strategy and planning, recruitment and selection, training and development, compensation, performance management, and HR management systems. Highly marketable payroll knowledge complements your HR training. This program also offers you the opportunity to acquire the CHRP™ designation from the Human Resources Professionals Association, the CIM™ designation from Chartered Managers Canada [formerly the Canadian Institute of Management], and the PCP™ designation from the Canadian Payroll Association. Your technical knowledge and leadership skills allow you to confidently contribute to — and lead in — any workplace.
Global Business Management - Winter
Pair your global mindset with a business career. Our unique blend of management and international concepts trains you to effectively lead in the borderless business environment. Beyond gaining a foundation in core business topics, learn specialized global business concepts such as international practices in business law, entrepreneurship and innovation, business research and analysis, marketing, sales and negotiation, finance and banking, corporate social responsibility, and international development. Whether you take the program in person or online, case analysis, projectbased learning, and interactive discussions help to cultivate critical thinking and analytical skills for an increasingly complex global business environment — and for the world at large.
Marketing Management (Online)
The analytical, decision-making, organizational, and communications skills resulting from this program help you to see challenges as opportunities — both in your professional and personal life. Among the challenges currently impacting marketing functions are evolving technology, societal and sustainable needs, demographic trends, regulatory changes, and intense competition. Our up-to-date curriculum features coverage of relevant topics that address these obstacles in brand management, marketing project management, digital marketing, marketing services, integrated marketing communications, marketing research, and international marketing strategy. This program also serves as a path to continue your studies in specialized areas such as research and analytics or in corporate account management.
Public Relations – Corporate Communications
If you are a strong communicator, consider a career in public relations (PR) and corporate communications. To succeed, companies across all sectors need professionals in this field. As one of Toronto’s most highly regarded PR programs, this offering prepares you to enter the industry with skills in planning, designing, and implementing communications strategies, research, writing, and social media expertise. You also gain an understanding of how communications strategies influence employee attitudes, shift stakeholders’ opinions, and tell an organization’s story to the media. Complete the program with a full-time eight-week field placement that allows you to experience the industry and to begin building your PR network. Your well-rounded education takes you further faster.
Advertising - Creative and Digital Strategy
Turn your creative passion and business sensibility into a rewarding career in digital advertising,which is growing faster than all other areas within this industry. This program addresses thehigh demand for strategic creatives who know how to tell stories that influence behaviour inthe digital realm — and who can confidently lead. Blending digital media with business andmarketing principles, courses focus on creative strategy, digital storytelling, brand engagement,entrepreneurship, and emerging digital platforms. Work on developing strong writing skills, conceptideation, art direction, collaboration, presentation and entrepreneurial skills, and build a strongportfolio for prospective employers. Through a field placement, collaborate on team assignments andgain real-world experience.
Business Administration – Accounting (Optional Co-op)
Numbers meet business strategy in this program. It is designed to take your interest in the financialsector and expand it with the accounting and business principles to set up and maintain the successof organizations in any sector. Business Administration – Accounting combines rigorous hands-onaccounting training with quality interactive business courses. The combination helps you to becomeadept in financial accounting; management accounting; and in the use of software suites, advancedaccounting software, and systems design. Taxes, auditing, and corporate finance round out theprofessional options available in this program’s third year. You graduate with the business andleadership skills to make an immediate impact.
Global Business Management
Pair your global mindset with a business career. Our unique blend of management and internationalconcepts trains you to effectively lead in the borderless business environment. Beyond gaining afoundation in core business topics, learn specialized global business concepts such as internationalpractices in business law, entrepreneurship and innovation, business research and analysis,marketing, sales and negotiation, finance and banking, corporate social responsibility, andinternational development. Whether you take the program in person or online, case analysis, projectbasedlearning, and interactive discussions help to cultivate critical thinking and analytical skills foran increasingly complex global business environment — and for the world at large.
Marketing - Digital Engagement Strategy (Optional Co-op)
In today’s digital world, developing and evaluating digital marketing strategies to maximize customerengagement and create meaningful interactions is integral for supporting business growth. Thisprogram explores analyzing technology trends; deriving insights from data; designing contentmanagement strategies; and executing plans across paid, owned, and earned media. As part of thecoursework, you will be eligible to earn industry certifications such as Google Ads, Google Analytics,and Facebook Blueprint. Apply your learning — and become prepared to lead — through experientiallearning opportunities with a marketer, a retailer, or an agency serving clients.
Project Management – Organizational Strategy (Weekend Delivery)
Make an immediate impact on any organization by gaining both a post-secondary credential and Project Management Professional (PMP) certification — the most important qualification for those entering this field. The Project Management Institute has licensed our program as a registered education provider, so courses follow A Guide to the Project Management Body of Knowledge, (PMBOK® Guide). A hands-on curriculum that integrates tools such as Microsoft Project and organizational leadership-focused case studies enhances the inclusion of the guide, which teaches you to manage projects in a timely and cost-effective manner. In this program, you may participate in a 14-week experiential learning opportunity. This placement is eligible towards work requirements for PMP® and CAPM® certifications.
Business
Whether you want an education in multiple business disciplines or a foundation for a specialty area,this program gives you a solid knowledge base and the leadership skills to launch a career. Graduatewith comprehension and skills in contemporary concepts, theories, and best practices related to thefunctional areas of accounting, finance, human resources, marketing, and operations. To ensure youare ready for the modern business environment, you also gain additional interpersonal skills. Amongthem are: effective communication, customer service, teamwork, positive attitudes and behaviours,adaptability, responsibility, problem-solving, and continuous learning.
Business Administration – Marketing (Optional Co-op)
Are you fascinated by the way organizations use marketing to connect with their customers throughsocial media, consumer knowledge, and business strategy? This program’s blend of broad-basedbusiness administration topics with marketing training creates opportunities in various marketingroles and industries. Marketing-specific areas of study include: marketing research, marketingcommunications, digital marketing, and brand planning. In addition to lectures, assignments, andpresentations, use case studies and industry software (Tableau and Envision) to develop creativedecision-making and persuasive communication skills. You also get the chance to compete inprovince- and nation-wide academic contests*. You graduate prepared to go further faster.*may be impacted due to COVID-19
Insurance Management
The Insurance Institute of Canada (IIC) predicts that the country’s insurance industry will see peak retirements over the next five years. Prepare to fill vacancies — and to lead — in various areas of insurance by learning to perform necessary functions. This includes: explaining personal and commercial aspects of insurance; and defining and explaining the importance of property, auto, crime, and liability insurance through in-depth interpretations of policy wordings, policy conditions, and statutory conditions. Because it includes seven of 10 insurance industry-specific courses (the maximum the IIC allows), this Insurance Management program is a pathway to the Chartered Insurance Professional (CIP) designation.
Office Administration – Executive (Online)
If you have sound organization, technical, and communication skills, consider a career supportingupper-level management in entities such as corporations, not-for-profits, educational institutions,and government offices. Through practical opportunities — provided during your classes and througha final-semester field placement with a company or non-profit organization — you gain the essentialexpertise for success. This includes: office technology fundamentals and support, business writing,marketing fundamentals, social media and online communications, presentation and businesscorrespondence, conference and meeting planning, minute taking, project management, accountingfundamentals, collaboration, and leadership.
Strategic Management – Accounting Specialization (Online)
By effectively executing strategic decisions, contribute in a managerial accounting leadership rolethat impacts a business’s viability and growth. This ability opens you up to work in environments suchas government offices, accounting firms, financial institutions, and service industries. Our programdeepens your understanding of financial accounting, management accounting, finance, taxation, andauditing. Studies and simulations, a strong focus on leading-edge managerial practices of the world’sbest companies, and knowledge of the latest accounting and management information systemsround out your Centennial experience.
Bachelor of Public Relations Management, Honours
In the coming years, employment growth in the sector that includes public relations is expected tobe higher than the average for all occupations. It represents more than 40 per cent of the jobs thathave and will become available from 2017 to 2026. This first-of-its-kind offering in Canada combinespublic relations, business studies, and leadership skills to prepare you for various careers. Throughcore business courses, the program balances theory, principles, and public relations applicationswith a solid business foundation. Courses cover writing, social and digital media, research andcommunications planning, and strategic and corporate communications. Apply your knowledge toreal-world projects and to a 14-week co-op opportunity.
Business Administration – International Business (Optional Co-op)
Combine your business aspirations with a specialization in international business for a careerthat opens you up to the entire world. In three years, this program helps you to gain expertise in:international trade law, international finance, international sales and negotiation, internationalbusiness planning and research, international marketing, and corporate social responsibility ininternational development. With instructors who are industry experts leading the courses, enjoypractical and hands-on learning while also having an opportunity to participate in a renownedinternational student exchange program*. You graduate wholly ready to become a leader in yoursector and to make an impact on the global world of business.*may be impacted by COVID-19
Human Resources Management (Online)
Centennial College’s unique approach to human resources (HR) management incorporates currenttrends in HR, the affirmation of diversity and human rights, and the promotion of positive union andmanagement relations — transferrable across any industry or organization. Through either online orin-person delivery, develop expertise in all major areas of human resources such as: human resourceplanning, recruitment, selection, orientation, employee training and development, occupationalhealth and safety, compensation and benefits, employee relations, labour relations, managementaccounting, and human resource management systems. Course use case studies, simulations, andproject-based learning to help prepare you for real workplace situations.
Occupational Health and Safety Management
Occupational Health and Safety Management is an Ontario College Graduate Certificate that prepares graduates for entry-level supervisory roles in the field of occupational health and safety (OHS). The curriculum aligns with the competency domains of the Canadian Registered Safety Technician (CRST) designation offered by the Board of Canadian Registered Safety Professionals (BCRSP). The program will appeal to domestic and international students interested in a full-time, blended delivery program that combines theory and practice, culminating with work-integrated learning. Graduates will be prepared for employment in all occupational environments, from manufacturing and healthcare to transportation and agriculture, as in-house professionals or as consultants.
Strategic Management
Whether in engineering, information technology, finance, or commercial real estate, the abilityto effectively plan and execute strategies while conducting a broad range of other functions isinvaluable. To adopt a strategic and leadership mindset, participate in learning activities such ascase studies, team projects, presentations, and research. When you graduate, you will be able to:assess internal and external business environments; analyze data; identify growth opportunities;recommend business objectives; and formulate, implement, and evaluate the effectiveness ofstrategies in achieving organizational objectives. This program may also serve as a pathway to otherCentennial graduate programs.
Business - Accounting (Online)
In just two years, the Business – Accounting program prepares you with the technical, business,and leadership skills to excel in numerous accounting-related opportunities. It includes thequality features of all Centennial accounting programs. At the same time, this offering specificallyconcentrates on building proficiency in financial and managerial accounting and fostering in-depthknowledge of industry-standard accounting software. Receive training in Quickbooks and Sage 300ERP through interactive virtual or in-person demonstrations and practical application of key featuresand concepts. Courses also emphasize communication and analytical skills, which are essential forcareer success.
Business Administration - Supply Chain and Operations Management (Optional Co-op)
With training from this program, efficiently manage a business’s supply chain and operations.Courses cover a range of relevant topics. Among them are: purchasing and inventory management;operations planning; direct supervision and quality assurance; operations process analysis toidentify productivity improvements; business process re-engineering techniques to simplify andstreamline organizational processes; and planning and designing quality improvement programs.An especially interactive program feature involves learning to integrate manual and computerbasedsystems, such as enterprise resource planning software SAP, as they relate to supply chainmanagement activities. You graduate with the ability to confidently lead — in business and in life.
Interactive Media Management
Professionals who can design and create meaningful interactive digital experiences are sought-afterin interactive and game studios, public relations agencies, and marketing companies. Spend yourdays planning effective interactive digital experiences, assessing audience behaviour and needs,and using that information to guide user interface design. As mobile and immersion computingcontinue to become more prevalent, courses emphasize digital strategy, user experience design,content strategy and planning, interactive storytelling, analytics, digital project management, andresearching and surveying the interactive media landscape. You also see your own project throughfrom concept to prototype and take part in a nine-week industry field placement to complement yourtraining. These experiences help you to graduate career — and life — ready.
Office Administration – General
To prepare you for an office administration role, this program combines communication, humanrelations, and administrative skills with business world experience and knowledge of current trends,business practices, and related technology. Gain these skills in a supportive class environment ledby experienced professors. Theory and practical application covers topics such as: word processing,document production, office procedures, computer applications, transcription, communications, andcloud computing. There are pathways from the General program to Centennial’s Office Administration– Health Services (#2603), Office Administration – Legal (#2602), and Office Administration –Executive (#2606) programs.
Supply Chain Management - Logistics (Optional Co-op)
The world of supply chain management and logistics requires both technical skills and businessknowledge for success. Get that balance through this program’s interactive curriculum as you learnto formulate strategies, understand transportation economics, effectively lead, and develop andexecute key decisions. Supply Chain Management - Logistics provides you with an interdisciplinaryperspective of the multitude of supply chain management and logistics roles that are crucial to anyorganization. It also familiarizes you with relevant industry software. Your holistic skill set will betransferable to various careers — and to your personal life.
Business (Online)
Whether you want an education in multiple business disciplines or a foundation for a specialty area,this program gives you a solid knowledge base and the leadership skills to launch a career. Graduatewith comprehension and skills in contemporary concepts, theories, and best practices related to thefunctional areas of accounting, finance, human resources, marketing, and operations. To ensure youare ready for the modern business environment, you also gain additional interpersonal skills. Amongthem are: effective communication, customer service, teamwork, positive attitudes and behaviours,adaptability, responsibility, problem-solving, and continuous learning.
Financial Planning
Planning is essential — especially when it comes to our finances. It is no wonder then that the Canadian government projects stability in this sector. With recognition of your previous post-secondary education, prepare to enter this relevant field after just two semesters. In small classes led by professionals, training balances theory and hands-on application for an interactive learning experience that prepares you to go further faster. Financial Planning also provides you with a pathway to the Canadian Securities Course (CSC) credential and most of the educational requirements to challenge the Certified Financial Planner (CFP) exam.
Law Clerk
A recent poll by a leading staffing agency reveals that the coming years could see an increased demand for law clerks, as law firms seek to make efficiencies and transfer duties from first-year lawyers to trained law clerks. The Law Clerk program provides you with the necessary skills to prepare for these opportunities. Attend a wide variety of relevant courses, in conjunction with legal software training, to gain the leadership abilities to confidently seek employment in the legal profession. A unique program feature is a four-day-per-week work placement in your final semester. It provides you with invaluable work experience that allows you to apply your knowledge to real-life legal situations.
Paralegal
Access to justice requires well-trained and licensed paralegals to fill the demand for affordable legalservices. This program balances theory and practice to help you become a well-rounded professionalwho stands out. Your studies familiarize you with Canadian law, concentrating on subjects within thepermitted scope of paralegal practice. In addition to academic lectures, management practice, andmock trials, a 196-hour work placement puts theory into practice at established law and paralegalfirms. Centennial’s experiential learning component exceeds the Law Society’s requirements.This immersive practical experience, and resulting networking opportunities, further assist you insuccessfully navigating the field when you graduate.
Business - International Business
If you are seeking a career without borders, international business is a limitless industry that includesvarious sectors such as global logistics, importing and exporting, sales, and commercial banking.This program provides you with core business concepts for strong foundational comprehension, whilespecific international business training results in a specialized skill set. You also have the opportunityto balance these two knowledge bases with vital leadership skills. Intensive and interactive coursescover topics such as processing customs compliance documents; assisting in the transportation ofgoods to and from global locations; and taking on a supportive role in the marketing and sales ofCanadian goods in the global marketplace.
Business Analytics and Insights - Canadian Context
Place yourself at the intersection where Canadian statistical analysis and business insights meet.Using industry-leading tools and techniques, gain expertise in the analysis of big data, statisticaland predictive modelling, data management, visualization, and data storytelling. Also learn to solvemultifaceted business problems and to effectively transform complex data into compelling Canadianconsumer insights, applicable to any industry or field. The offering’s structure is designed to supportstudents transitioning into the Canadian business environment — setting you up for professional andpersonal success.
International Business Management
Imagine travelling to various countries to develop companies or providing consultation for firms withinternational business ventures. This program prepares you to enter today’s borderless businessworld with core business knowledge and international subject matter know-how. Learn througha practical approach that includes hands-on application in project management and businesscommunications. Gain an in-depth international perspective of business law, finance and banking,marketing, entrepreneurship and innovation, business research and analysis, business planning,corporate social responsibility and international development, and networking. Round out yourcareer, leadership, and life preparedness with the opportunity for a full-time 14-week experientiallearning experience (internship).
Office Administration – Health Services
If you thrive in dynamic working environments, a health care office administration career may befor you. Your ability to efficiently run an office will play an important role in ensuring patients receivequality care. In this program, gain organizational and clinical support skills to assist medicalprofessionals and their patients as well as the leadership skills to get ahead. Your courses coveressential health care support topics such as: medical terminology, anatomy for health administration,medical transcription, medical office procedures, electronic health record management,computerized OHIP billing, and diagnostic and lab procedures. During a work placement in a healthcare setting, apply your learning to various real-life scenarios.
Business – Marketing
Apply your marketing interests to a workforce in which spending on marketing-related activities hasgrown considerably. To enter the field, this program equips you with a solid business foundation,specialized knowledge, and leadership abilities. Your education starts with the basics of business— accounting, organizational behaviour, business software, customer service, and internationalbusiness. With this knowledge base, study marketing topics such as marketing theory and casebasedproblem solving, marketing communications (both advertising and promotion), accountmanagement, and sales and service. The curriculum uses case studies, guest lectures, presentations,projects, computer simulations, and technologies.
Business Foundations
Whether your ultimate goal is to work in marketing, human resources, or another business area, thisprogram prepares you with a solid base for success. Courses cover communications, mathematics, Microsoft Office, Canadianand international business practices, and business success strategies. This combination helps you todevelop an understanding of the Canadian business environment, while also building on your existingEnglish language skills.
International Business Management (Online)
Imagine travelling to various countries to develop companies or providing consultation for firms withinternational business ventures. This program prepares you to enter today’s borderless businessworld with core business knowledge and international subject matter know-how. Learn througha practical approach that includes hands-on application in project management and businesscommunications. Gain an in-depth international perspective of business law, finance and banking,marketing, entrepreneurship and innovation, business research and analysis, business planning,corporate social responsibility and international development, and networking. Round out yourcareer, leadership, and life preparedness with the opportunity for a full-time 14-week experientiallearning experience (internship).
Office Administration – Health Services (Online)
If you thrive in dynamic working environments, a health care office administration career may be for you. Your ability to efficiently run an office will play an important role in ensuring patients receive quality care. In this program, gain organizational and clinical support skills to assist medical professionals and their patients as well as the leadership skills to get ahead. Your courses cover essential health care support topics such as: medical terminology, anatomy for health administration, medical transcription, medical office procedures, electronic health record management, computerized OHIP billing, and diagnostic and lab procedures. During a work placement in a health care setting, apply your learning to various real-life scenarios.
Business – Marketing (Online)
Apply your marketing interests to a workforce in which spending on marketing-related activities hasgrown considerably. To enter the field, this program equips you with a solid business foundation,specialized knowledge, and leadership abilities. Your education starts with the basics of business— accounting, organizational behaviour, business software, customer service, and internationalbusiness. With this knowledge base, study marketing topics such as marketing theory and casebasedproblem solving, marketing communications (both advertising and promotion), accountmanagement, and sales and service. The curriculum uses case studies, guest lectures, presentations,projects, computer simulations, and technologies.
Court Support Services
The Ontario Court of Justice, Superior Court of Justice, municipal courts, and tribunals and boards allneed the pre, in-session, and post-court expertise of Court Support Services graduates. To safeguardjudicial process functions, learn tasks such as administering oaths; preparing exhibits and courtdocuments; distributing court dockets; testing and troubleshooting audio, recording, and court videotechnology; and maintaining order and decorum in a court or tribunal. Participate in court roomsimulations and mock trials, working with real court equipment, court forms, and court procedures.A practicum shadowing professionals in a real courtroom allows you to put learning into practice.Graduate with confidence in your extensive skill set and leadership abilities.
International Development (Optional Co-op)
Use your innovative mindset and passion for a more sustainable future to become a valuable asset tonon-governmental organizations and United Nations agencies seeking professionals to tackle globaldevelopment challenges. Through a human rights-based approach to development, examine multipledimensions of poverty, access to education, environmental protection, gender mainstreaming, andcorporate social responsibility. Also gain knowledge and skills related to financial management,results-based management, and a participatory approach in project design, implementation,monitoring, and evaluation. A co-op opportunity in Canada or abroad* further cultivates your area ofinterest — and prepares you to go further faster.*may be impacted by COVID-19
Office Administration – Legal
Combining your interest in the legal system with office administration opens doors to a career in lawfirms, government agencies, corporate legal departments, and other legal offices. In this program,build an understanding of current Canadian law issues, and become adept in specialized practiceareas such as civil litigation, family law, real estate, and wills and estate. Courses balance theory withpractical skills such as legal document preparation using word processing, legal terminology, law firmoffice or corporate legal department procedures, and the use of specialized legal office software. Afinal-semester field placement creates an opportunity to apply your learning in a real-world setting.Your well-rounded knowledge base prepares you for success in your career and life.
Business Administration – Accounting (Fast-Track)
As a foreign or domestic applicant with existing academic credentials, your previous studies arerecognized to create a pathway to a rewarding accounting career — and to personal success. Thisprogram’s very concentrated curriculum consists of managerial and financial accounting, taxation,accounting systems, and training on accounting software. You may gain direct admission intoSemester 4 of the three-year (six-semester) Business Administration – Accounting program if youpreviously completed a relevant post-secondary education. By receiving a block transfer credit forthree program semesters, you bypass introductory courses, leaving just three semesters beforegraduation.
Financial Services (Online)
Financial management is essential for any thriving business, and job opportunities within this sector are expected to continue growing in the years to come. Prepare yourself for exciting opportunities with the Financial Services program. Small-sized classes that incorporate practical learning cover topics such as financial accounting, applied business software, principles of marketing, and financial sales and negotiations. Beyond this crucial industry knowledge, you obtain certification in the Canadian Securities Course (CSC), life insurance (LLQP), mutual funds (IFIC), and retirement planning (RPC). Your whole readiness takes you further faster once you graduate.
Marketing - Corporate Account Management (Optional Co-op)
As a corporate account management sales professional, you will build and maintain positive relationships with high-value clients by responding to their needs and resolving their issues. This requires business-to-business (B2B), business-to-consumer (B2C), and institutional marketplace knowledge as well as a sales, marketing, and customer service foundation — all of which this program covers. Interactive courses also teach you to put the customer first with a leadership mindset that adapts to diverse customer needs. Your skill set will include: competitive and marketplace analyses abilities, analytics and customer relationship management tools knowledge, professional selling techniques through digital content and omni-channel marketing, and negotiations know-how.
Project Management – Organizational Strategy
Make an immediate impact on any organization by gaining both a post-secondary credential andProject Management Professional (PMP) certification — the most important qualification for thoseentering this field. The Project Management Institute has licensed our program as a registerededucation provider, so courses follow A Guide to the Project Management Body of Knowledge,(PMBOK® Guide). A hands-on curriculum that integrates tools such as Microsoft Project andorganizational leadership-focused case studies enhances the inclusion of the guide, whichteaches you to manage projects in a timely and cost-effective manner. In program #2528, you mayparticipate in a 14-week experiential learning opportunity. This placement is eligible towards workrequirements for PMP® and CAPM® certifications.
Business Accounting
In just two years, the Business – Accounting program prepares you with the technical, business,and leadership skills to excel in numerous accounting-related opportunities. It includes thequality features of all Centennial accounting programs. At the same time, this offering specificallyconcentrates on building proficiency in financial and managerial accounting and fostering in-depthknowledge of industry-standard accounting software. Receive training in Quickbooks and Sage 300ERP through interactive virtual or in-person demonstrations and practical application of key featuresand concepts. Courses also emphasize communication and analytical skills, which are essential forcareer success.
Financial Services
Financial management is essential for any thriving business, and job opportunities within this sector are expected to continue growing in the years to come. Prepare yourself for exciting opportunities with the Financial Services program. Small-sized classes that incorporate practical learning cover topics such as financial accounting, applied business software, principles of marketing, and financial sales and negotiations. Beyond this crucial industry knowledge, you obtain certification in the Canadian Securities Course (CSC), life insurance (LLQP), mutual funds (IFIC), and retirement planning (RPC). Your whole readiness takes you further faster once you graduate.
Marketing - Corporate Account Management (Online)
As a corporate account management sales professional, you will build and maintain positive relationships with high-value clients by responding to their needs and resolving their issues. This requires business-to-business (B2B), business-to-consumer (B2C), and institutional marketplace knowledge as well as a sales, marketing, and customer service foundation — all of which this program covers. Interactive courses also teach you to put the customer first with a leadership mindset that adapts to diverse customer needs. Your skill set will include: competitive and marketplace analyses abilities, analytics and customer relationship management tools knowledge, professional selling techniques through digital content and omni-channel marketing, and negotiations know-how.
Paralegal - Court and Tribunal Agent
Did you know that paralegals who can demonstrate excellent litigation and legal documentation skillsenjoy better job prospects? At Centennial, benefit from a hands-on education that blends theory andpractice to ensure you graduate with these marketable qualifications. Led by industry professionals,develop strong written and oral advocacy skills in the areas of authorized paralegal practice, ethics,legal accounting, communication, and practice management. This program gives you the opportunityto apply your newly-gained skills through a real-world field placement, and it grants you access tounique opportunities to study abroad*. You graduate with the leadership abilities to be confident andto get noticed.*may be impacted due to COVID-19
Business – Human Resources (Optional Co-op)
Graduates from the Business – Human Resources program from Centennial College will be awarded an Ontario College Diploma. This is a two-year (four semester) program designed to prepare graduates to enter the growing field of human resources management, to prepare for a variety of careers in a shorter time period than having to complete an Advanced Diploma. In just two years, students will acquire the basic skills necessary to work in the exciting field of human resources [HR]. Graduates will have a foundation of general business knowledge to help them understand how human resources contributes to organizational success. Students will then focus on specific HR functional areas, including recruitment and selection, compensation, health and safety, and more. The Business – Human Resources program will provide an optional co-op.
Business Analytics and Insights
Canadian labour market information predicts an increased demand for data analytics professionalsin the near future. Through this program, become an expert at the intersection where statisticalanalysis and business insights meet. Use industry-leading tools and techniques to gain expertise inthe analysis of big data, statistical and predictive modelling, data management, visualization, anddata storytelling. Then, further set yourself up for professional and personal success by learning tosolve multifaceted business problems and to effectively transform complex data into compellingconsumer insights, applicable to any industry or field.
Interactive Media Management (Online)
Professionals who can design and create meaningful interactive digital experiences are sought-afterin interactive and game studios, public relations agencies, and marketing companies. Spend yourdays planning effective interactive digital experiences, assessing audience behaviour and needs,and using that information to guide user interface design. As mobile and immersion computingcontinue to become more prevalent, courses emphasize digital strategy, user experience design,content strategy and planning, interactive storytelling, analytics, digital project management, andresearching and surveying the interactive media landscape. You also see your own project throughfrom concept to prototype and take part in a nine-week industry field placement to complement yourtraining. These experiences help you to graduate career — and life — ready.
Office Administration – General (Online)
To prepare you for an office administration role, this program combines communication, humanrelations, and administrative skills with business world experience and knowledge of current trends,business practices, and related technology. Gain these skills in a supportive class environment ledby experienced professors. Theory and practical application covers topics such as: word processing,document production, office procedures, computer applications, transcription, communications, andcloud computing. There are pathways from the General program to Centennial’s Office Administration– Health Services (#2603), Office Administration – Legal (#2602), and Office Administration –Executive (#2606) programs.
Business - Supply Chain and Operations
Business operations and supply chains are the primary functions that create the products andservices organizations offer to satisfy customer needs. Launch your career in supply chain andoperations through this program, which includes hands-on projects and assignments that simulateactual business settings. As a result, you become skilled at analyzing business processes to improveproductivity; developing and implementing quality management programs; applying team approachprinciples to examine operations problems and to develop solutions; and enhancing the performanceof a firm’s supply chain. You also graduate with the leadership skills to get noticed — and to getahead.
Fashion Business and Management
Whether it is a fascination with collections from today’s top designers or vintage styles found inboutiques, your love of clothing will serve you well in the business of fashion. This program’s practicalapproach establishes a sound business management foundation. Delve into fashion’s financialpractices; the design and manufacturing process; ethical, sustainable, and innovative leadershippractices; marketing and retail promotional strategies; and creative concepts for fashion productsand services. Also gain an understanding of fashion and design’s evolution and current trends andtechnologies to predict sales dynamics. Training in fashion-related computer applications and a fieldplacement round out your career preparation — leaving you ready to be an industry leader.
Journalism
Today’s journalism industry is more multifaceted than ever. To prepare you with the skills to navigateand succeed as it continues to change, this program combines classroom learning with newsroomexperience. The learn-by-doing approach begins in Centennial’s on-campus publishing, broadcast,and Internet facilities, where you learn journalism fundamentals and gain the latest multiplatformskills. Apply your knowledge by writing stories for the award-winning community media outlet TheToronto Observer, and through producing online, radio, and television newscasts. Exclusive fieldtrips and a field placement also help you to gain real-world experience and to build your professionalnetwork. You graduate with leadership skills to advance and sustain your career.
Office Administration – Legal (Online)
Combining your interest in the legal system with office administration opens doors to a career in lawfirms, government agencies, corporate legal departments, and other legal offices. In this program,build an understanding of current Canadian law issues, and become adept in specialized practiceareas such as civil litigation, family law, real estate, and wills and estate. Courses balance theory withpractical skills such as legal document preparation using word processing, legal terminology, law firmoffice or corporate legal department procedures, and the use of specialized legal office software. Afinal-semester field placement creates an opportunity to apply your learning in a real-world setting.Your well-rounded knowledge base prepares you for success in your career and life.
Bookkeeping
In Canada, new job openings arising from expansion and replacement demand are expected toresult in a steady need for bookkeeping professionals with leadership skills. This, combined withour program’s certificate, opens doors to various career opportunities. Our Bookkeeping offeringalso serves as a pathway to the Canadian Institute of Bookkeeping’s (CIB) Certified Bookkeeperdesignation. In your courses, learn bookkeeping functions within the accounting cycle such aspayables, inventory, accounts receivable, and payroll processing using QuickBooks and Sage300 ERP.
Business Administration - Leadership and Management (Optional Co-op)
If you are a decisive person who can lead group projects, develop your potential to become an effective business leader through this program. Enhance your ability to effectively communicate, work in a team, problem solve, research, analyze, manage projects and people, and make innovative and strategic business decisions. The program’s advisory committee helps to keep the curriculum (and your skills) up-to-date by sharing current business trends and changes. This insight ensures the experiential learning and practical assignments, as well as clubs and competitions, are always relevant. Articulation agreements with universities and numerous learning options (in-class, blended, and online) augment learning flexibility.
Human Resources Management (Optional Co-op)
Centennial College’s unique approach to human resources (HR) management incorporates currenttrends in HR, the affirmation of diversity and human rights, and the promotion of positive union andmanagement relations — transferrable across any industry or organization. Through either online orin-person delivery, develop expertise in all major areas of human resources such as: human resourceplanning, recruitment, selection, orientation, employee training and development, occupationalhealth and safety, compensation and benefits, employee relations, labour relations, managementaccounting, and human resource management systems. Course use case studies, simulations, andproject-based learning to help prepare you for real workplace situations.
Office Administration – Executive
If you have sound organization, technical, and communication skills, consider a career supportingupper-level management in entities such as corporations, not-for-profits, educational institutions,and government offices. Through practical opportunities — provided during your classes and througha final-semester field placement with a company or non-profit organization — you gain the essentialexpertise for success. This includes: office technology fundamentals and support, business writing,marketing fundamentals, social media and online communications, presentation and businesscorrespondence, conference and meeting planning, minute taking, project management, accountingfundamentals, collaboration, and leadership.
Strategic Management – Accounting Specialization
By effectively executing strategic decisions, contribute in a managerial accounting leadership rolethat impacts a business’s viability and growth. This ability opens you up to work in environments suchas government offices, accounting firms, financial institutions, and service industries. Our programdeepens your understanding of financial accounting, management accounting, finance, taxation, andauditing. Studies and simulations, a strong focus on leading-edge managerial practices of the world’sbest companies, and knowledge of the latest accounting and management information systemsround out your Centennial experience.
Advertising – Media Management
Media placement connects the right people with the right message in the right place at the right time. This program equips you to work in multiple media streams such as analytics, strategic planning, media buying, and media sales. Intensive, hands-on, industry-approved advertising courses cover sector fundamentals while focusing on consumer-driven communication channel choices for advertising messages. You also build your business and negotiation skills on behalf of advertising clients to achieve strategic results; expand your emerging media knowledge; and master industry-specific syndicated research databases and software. A 14-week industry field placement complements your education — while ensuring whole readiness.
Business Administration – Finance (Optional Co-op)
Open yourself up to more finance career options with this program, which helps you to launch yourprofession in specialized areas such as retirement planning and investment advising. To enter thefield — while continuing towards the Certified Financial Planner (CFP) designation and creating apath to the Canadian Securities Course (CSC) credential — you study functional areas of business.Courses cover accounting, finance, marketing, information systems, human resources, production,and operations management as well as management-oriented topics that provide an integratedperspective of business. Additionally, acquire knowledge of finance functions in the corporate entityand of the financial services sector. The well-rounded knowledge base allows you to advance yourcareer further faster.
Global Business Management - Summer
Pair your global mindset with a business career. Our unique blend of management and international concepts trains you to effectively lead in the borderless business environment. Beyond gaining a foundation in core business topics, learn specialized global business concepts such as international practices in business law, entrepreneurship and innovation, business research and analysis, marketing, sales and negotiation, finance and banking, corporate social responsibility, and international development. Whether you take the program in person or online, case analysis, projectbased learning, and interactive discussions help to cultivate critical thinking and analytical skills for an increasingly complex global business environment — and for the world at large.
Marketing – Research and Analytics (Optional Co-op)
Large bodies of data are driving employment growth for individuals with analytics training. Takeadvantage of the opportunities by applying analytics to marketing and helping organizations harnessbig data’s power to move business forward. Combining advanced marketing research and bigdata analytics courses with commercial technologies and platforms, the program equips you withknowledge in leading business intelligence and marketing research tools. Among these tools areSAS Enterprise Guide and SAS Enterprise Miner, Environics Analytics Envision, SPSS, and XL Miner.In addition to your graduate certificate, receive certificates of recognition from SAS and EnvironicsCanada. The in-depth curriculum prepares you to confidently make an immediate impact as a leader.
Project Management (Online)
Make an immediate impact on any organization by gaining both a post-secondary credential andProject Management Professional (PMP) certification — the most important qualification for thoseentering this field. The Project Management Institute has licensed our program as a registerededucation provider, so courses follow A Guide to the Project Management Body of Knowledge,(PMBOK® Guide). A hands-on curriculum that integrates tools such as Microsoft Project andorganizational leadership-focused case studies enhances the inclusion of the guide, whichteaches you to manage projects in a timely and cost-effective manner. In program #2528, you mayparticipate in a 14-week experiential learning opportunity. This placement is eligible towards workrequirements for PMP® and CAPM® certifications.
Advertising and Marketing Communications Management
Training from one program prepares you to work in at least eight areas within this industry.Advertising and Marketing Communications Management teaches you to combine creative andstrategic thinking with business savvy and leadership skills to generate exciting ideas in accountmanagement, digital advertising, creative development, and more. Through practical learning,the program mirrors industry standards, including firm deadlines, multitasking, and deliveringprofessional presentations. A foundation of industry knowledge (research, strategy development,campaign planning, production) leads to a specialization in account management, digital creative,or media buying and planning. This is the only Greater Toronto Area college advertising programwith a 14-week field placement.
Business Administration – Human Resources (Optional Co-op)
With this program, take advantage of the wide range of professional roles in the human resources (HR) management field. During your studies, become adept at ensuring organizational success through topics such as HR strategy and planning, recruitment and selection, training and development, compensation, performance management, and HR management systems. Highly marketable payroll knowledge complements your HR training. This program also offers you the opportunity to acquire the CHRP™ designation from the Human Resources Professionals Association, the CIM™ designation from Chartered Managers Canada [formerly the Canadian Institute of Management], and the PCP™ designation from the Canadian Payroll Association. Your technical knowledge and leadership skills allow you to confidently contribute to — and lead in — any workplace.
Global Business Management - Winter
Pair your global mindset with a business career. Our unique blend of management and international concepts trains you to effectively lead in the borderless business environment. Beyond gaining a foundation in core business topics, learn specialized global business concepts such as international practices in business law, entrepreneurship and innovation, business research and analysis, marketing, sales and negotiation, finance and banking, corporate social responsibility, and international development. Whether you take the program in person or online, case analysis, projectbased learning, and interactive discussions help to cultivate critical thinking and analytical skills for an increasingly complex global business environment — and for the world at large.
Marketing Management (Online)
The analytical, decision-making, organizational, and communications skills resulting from this program help you to see challenges as opportunities — both in your professional and personal life. Among the challenges currently impacting marketing functions are evolving technology, societal and sustainable needs, demographic trends, regulatory changes, and intense competition. Our up-to-date curriculum features coverage of relevant topics that address these obstacles in brand management, marketing project management, digital marketing, marketing services, integrated marketing communications, marketing research, and international marketing strategy. This program also serves as a path to continue your studies in specialized areas such as research and analytics or in corporate account management.
Public Relations – Corporate Communications
If you are a strong communicator, consider a career in public relations (PR) and corporate communications. To succeed, companies across all sectors need professionals in this field. As one of Toronto’s most highly regarded PR programs, this offering prepares you to enter the industry with skills in planning, designing, and implementing communications strategies, research, writing, and social media expertise. You also gain an understanding of how communications strategies influence employee attitudes, shift stakeholders’ opinions, and tell an organization’s story to the media. Complete the program with a full-time eight-week field placement that allows you to experience the industry and to begin building your PR network. Your well-rounded education takes you further faster.
Advertising - Creative and Digital Strategy
Turn your creative passion and business sensibility into a rewarding career in digital advertising,which is growing faster than all other areas within this industry. This program addresses thehigh demand for strategic creatives who know how to tell stories that influence behaviour inthe digital realm — and who can confidently lead. Blending digital media with business andmarketing principles, courses focus on creative strategy, digital storytelling, brand engagement,entrepreneurship, and emerging digital platforms. Work on developing strong writing skills, conceptideation, art direction, collaboration, presentation and entrepreneurial skills, and build a strongportfolio for prospective employers. Through a field placement, collaborate on team assignments andgain real-world experience.
Business Administration – Accounting (Optional Co-op)
Numbers meet business strategy in this program. It is designed to take your interest in the financialsector and expand it with the accounting and business principles to set up and maintain the successof organizations in any sector. Business Administration – Accounting combines rigorous hands-onaccounting training with quality interactive business courses. The combination helps you to becomeadept in financial accounting; management accounting; and in the use of software suites, advancedaccounting software, and systems design. Taxes, auditing, and corporate finance round out theprofessional options available in this program’s third year. You graduate with the business andleadership skills to make an immediate impact.
Global Business Management
Pair your global mindset with a business career. Our unique blend of management and internationalconcepts trains you to effectively lead in the borderless business environment. Beyond gaining afoundation in core business topics, learn specialized global business concepts such as internationalpractices in business law, entrepreneurship and innovation, business research and analysis,marketing, sales and negotiation, finance and banking, corporate social responsibility, andinternational development. Whether you take the program in person or online, case analysis, projectbasedlearning, and interactive discussions help to cultivate critical thinking and analytical skills foran increasingly complex global business environment — and for the world at large.
Marketing - Digital Engagement Strategy (Optional Co-op)
In today’s digital world, developing and evaluating digital marketing strategies to maximize customerengagement and create meaningful interactions is integral for supporting business growth. Thisprogram explores analyzing technology trends; deriving insights from data; designing contentmanagement strategies; and executing plans across paid, owned, and earned media. As part of thecoursework, you will be eligible to earn industry certifications such as Google Ads, Google Analytics,and Facebook Blueprint. Apply your learning — and become prepared to lead — through experientiallearning opportunities with a marketer, a retailer, or an agency serving clients.
Project Management – Organizational Strategy (Weekend Delivery)
Make an immediate impact on any organization by gaining both a post-secondary credential and Project Management Professional (PMP) certification — the most important qualification for those entering this field. The Project Management Institute has licensed our program as a registered education provider, so courses follow A Guide to the Project Management Body of Knowledge, (PMBOK® Guide). A hands-on curriculum that integrates tools such as Microsoft Project and organizational leadership-focused case studies enhances the inclusion of the guide, which teaches you to manage projects in a timely and cost-effective manner. In this program, you may participate in a 14-week experiential learning opportunity. This placement is eligible towards work requirements for PMP® and CAPM® certifications.