Marketing – Research and Analytics (Optional Co-op)
How To Apply
Program Details
- Program Code2845
- SchoolThe Business School
- CredentialOntario College Graduate Certificate
- Program TypeGraduate Certificate program
- Program Length1 year/ 2 semesters
- LocationProgress Campus
- Emailbusiness@centennialcollege.ca
- Telephone416-289-5000 ext. 52280
- Program Overview
- Courses
- Career Options and Education Pathways
- Admission Requirements
- Co-op Option
- How to Apply
- Tuition and Fees
- Program Vocational Learning Outcomes
- The Business School Student Success Guide
- Advising
The Business School will be offering a variety of delivery modes for new students in all programs. These can include, asynchronous learning, synchronous learning, hybrid, and on-campus deliveries, including evenings and weekends.
Centennial College's Marketing Research and Analytics program will position you at the forefront of a cutting-edge job market in which organizations have oceans of data available to them, but struggle to make sense of it while marketing becomes increasingly data-driven. As a result, there is a large and growing demand for trained researchers who can harness the power of big data, leveraging the latest tools and analytical techniques to uncover new insights and drive businesses forward.
This business graduate certificate program will combine advanced courses in marketing research and big data analytics with training on leading commercial technologies and platforms as well as the opportunity to gain in-demand industry certifications.
Your courses will equip you with knowledge, skills, and training in leading business intelligence and marketing research technologies and tools used in the field. They will include SAS Enterprise Guide and SAS Enterprise Miner, Environics Analytics Envision (used to develop comprehensive profiles of selected target markets), Tableau (the leading data visualization software), and Excel.
Upon graduation, you'll receive an Ontario Graduate Certificate from Centennial College, plus certificates of recognition from SAS and Environics Canada.
Note: This program will make use of the blended delivery method and will encourage accessing online tools through Centennial's Bring Your Own Device program.
Get access to resources from the Canadian Marketing Association
All Centennial students can sign up for membership with the Canadian Marketing Association (CMA) by using their Centennial email address. The CMA provides access to:
- Exclusive events and member pricing
- Professional development opportunities
- Exclusive content, including guides, whitepapers, and research reports
- Networking opportunities with the top marketing talent in Canada
- CMA NXT postsecondary career planning resources
Become a Chartered Marketer
This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation. As the only marketing designation recognized across Canada, the CM designation sets a high standard in the marketing industry. It's a testament to your commitment to ongoing professional development and staying up to date on evolving marketing trends. Plus, Chartered Marketers get access to exclusive CM benefits! Whether you're a current student or a proud alum, this is your chance to elevate your professional profile and join the ranks of esteemed marketers in Canada. Start your CMA journey at Chartered Marketer.
Program Overview
The Business School will be offering a variety of delivery modes for new students in all programs. These can include, asynchronous learning, synchronous learning, hybrid, and on-campus deliveries, including evenings and weekends.
Centennial College's Marketing Research and Analytics program will position you at the forefront of a cutting-edge job market in which organizations have oceans of data available to them, but struggle to make sense of it while marketing becomes increasingly data-driven. As a result, there is a large and growing demand for trained researchers who can harness the power of big data, leveraging the latest tools and analytical techniques to uncover new insights and drive businesses forward.
This business graduate certificate program will combine advanced courses in marketing research and big data analytics with training on leading commercial technologies and platforms as well as the opportunity to gain in-demand industry certifications.
Your courses will equip you with knowledge, skills, and training in leading business intelligence and marketing research technologies and tools used in the field. They will include SAS Enterprise Guide and SAS Enterprise Miner, Environics Analytics Envision (used to develop comprehensive profiles of selected target markets), Tableau (the leading data visualization software), and Excel.
Upon graduation, you'll receive an Ontario Graduate Certificate from Centennial College, plus certificates of recognition from SAS and Environics Canada.
Note: This program will make use of the blended delivery method and will encourage accessing online tools through Centennial's Bring Your Own Device program.
Get access to resources from the Canadian Marketing Association
All Centennial students can sign up for membership with the Canadian Marketing Association (CMA) by using their Centennial email address. The CMA provides access to:
- Exclusive events and member pricing
- Professional development opportunities
- Exclusive content, including guides, whitepapers, and research reports
- Networking opportunities with the top marketing talent in Canada
- CMA NXT postsecondary career planning resources
Become a Chartered Marketer
This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation. As the only marketing designation recognized across Canada, the CM designation sets a high standard in the marketing industry. It's a testament to your commitment to ongoing professional development and staying up to date on evolving marketing trends. Plus, Chartered Marketers get access to exclusive CM benefits! Whether you're a current student or a proud alum, this is your chance to elevate your professional profile and join the ranks of esteemed marketers in Canada. Start your CMA journey at Chartered Marketer.
Courses
Career Options and Education Pathways
Program Highlights
- The Marketing – Research and Analytics program combines marketing research principles and skills with cutting edge "big data" analytics techniques to equip you with the training required to deliver insights and strategies to help organizations make smarter and more impactful business decisions.
- There is extensive use of learner-centered approaches such as case studies, simulations and project-based learning, with a focus on developing project management, teamwork, analytical thinking, report writing and presentation skills.
- Hands-on learning covers all areas of empirical business research such as questionnaire design, data augmentation, quality control, statistical analysis and decision optimization.
- There is a strong focus on applying marketing research and analytics to strategic marketing decision-making.
- In the second semester, you develop and implement a capstone project that will integrate and apply your learning as part of evidence-based research management
- In addition to market research technologies, you also have access to the full suite of Microsoft products, including Microsoft Excel, Access and PowerPoint.
Career Outlook
- Marketing research specialist or analyst
- Research analyst
- Marketing research and intelligence coordinator
- Market intelligence specialist or analyst
- Customer insights analyst
- Consumer research manager
- Business intelligence analyst
- Market research analytics manager
- Web marketing analyst
- Customer experience analyst
- CRM analyst
- Direct response analyst
- Digital marketing analyst
- Social media analyst
- Data and analytics specialist
- Business analytics specialist
- Loyalty program analyst
- Sales analyst
- Marketing strategy analyst
Program Outcomes
- Optimize the financial results produced by interactive marketing programs through the application of marketing analytics
- Contribute to the design of a marketing analytics team project (develop charter, business case financials, technical requirements, design, test plan, test results, approval to proceed) and the management of the resulting project
- Create, manage and mine, and apply modelling and decision making functions to a database
- Utilize data auditing techniques and quality control processes that are consistent with current marketing research codes of conduct and Canadian privacy principles to ensure the integrity of the data collection, storage, analysis and presentation processes
- Compare and contrast, evaluate and select appropriate data sources to meet specific marketing objectives
- Conduct industry, competitor and customer analyses using a wide variety of secondary research sources
- Produce reliable and analyzable data through the application of sound questionnaire design principles to marketing research projects
- Design marketing research projects and interactive marketing programs that are founded in sound sampling techniques, hypothesis testing and research design
- Solve business and marketing problems by identifying, selecting and applying effective, current and relevant techniques such as descriptive and inferential analysis
- Prepare provisional output of analyses including cross-tabulations and pivot tables that address the needs of analysts and prepare final output, including research reports, presentation sides and visual representations of data that address the needs of management
- Develop actionable recommendations based on situation analyses and research findings
Areas of Employment
- Retail corporations
- Organizations with in-house analytical and research functions
- Marketing research firms
- Companies specializing in direct marketing
- Mobile marketing and e-marketing
- Loyalty program management companies
Admission Requirements
Academic Requirements
- Degree or a three-year college diploma in any discipline from a recognized institution
- We will consider applicants who have a two-year college diploma or partial (minimum 75%) university degree completion and who have a minimum of two years' work experience relevant to the program (transcript and resume review required).
Additional Requirements
- An assessment of numeracy skills may be requested.
- English language proficiency
Co-op Option
The co-op option in this program will provide you with the opportunity to gain hands-on experience while you complete one work term as an employee in the field. This experience not only allows you to put classroom learning into practice, but will also provide valuable contacts for your future career.
To participate in this co-op option, you will need to complete an application process in the first semester. If academically qualified, you may be admitted to the co-op program.
Co-op Requirements
- A minimum cumulative GPA of 3.0 at the end of semester one
- Successful completion of 100% of semester one courses
- Achieve a minimum grade B (GPA 3.0) in BUSN-702
- Students must be legally eligible to work in Canada
- Students who meet the above prerequisites will submit their application for co-op to the Career Services & Co-operative Education Department in semester 1.
Note: Meeting the minimum co-op program requirements does not guarantee admission into the co-op program.
Co-op Model Route
| Fall Semester Intake | |
|---|---|
| Fall | Semester 1 |
| Winter | Semester 2 |
| Summer | Co-op Work Term |
| Winter Semester Intake | |
|---|---|
| Winter | Semester 1 |
| Summer | Semester 2 |
| Fall | Co-op Work Term |
| Summer Semester Intake | |
|---|---|
| Summer | Semester 1 |
| Fall | Semester 2 |
| Winter | Co-op Work Term |
How to Apply
1. Apply Online
Domestic Students
If you are applying through the Better Jobs Ontario Program, please apply at the Employment Training Centre (Progress Campus). The Better Jobs Ontario Program is a funding initiative for those who have been laid-off and are in need of training. For more information go to Better Jobs Ontario Program.
If you have previously attended a full-time program at Centennial College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.
All other applicants must apply online at Ontariocolleges.ca. A non-refundable application fee of $125 must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in-person to Ontariocolleges.ca. For more information go to Ontariocolleges.ca Application Fees.
International Students
Apply directly to Centennial College here.
2. Submit Documents
Domestic Applicants
Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Centennial College via Ontariocolleges.ca.
Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to Ontariocolleges.ca.
Domestic applicants who attended school outside of Canada: If you are submitting transcripts to meet admission requirements, you must have the transcripts assessed by an independent credential assessment agency such as World Education Services (WES) or International Credential Assessment Service (ICAS). For more information go to Submitting your Transcripts.
International Applicants
Please refer to the International Education Application Guide.
3. Confirm Your Offer of Admission
Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at Ontariocolleges.ca and confirm before the Deadline to Confirm noted in your offer letter.
You may confirm only one college and one program offer at a time.
You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.
When you confirm your Offer of Admission at Centennial College you are given access to your personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.
4. Pay Fees
Centennial fees statements are sent by email to your personal email account and to your myCentennial email account. Fees statements are not mailed.
You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.
5. Build Your Timetable (Register for Courses)
Build your timetable (web-register for courses) at my.centennialcollege.ca.
Fall registration begins mid-July
January registration begins mid-December
May registration begins mid-April
Your web-registration will not open if:
You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.
Once you have paid your fees or have made appropriate arrangements, register for your courses online through myCentennial.
Tuition and Fees
Fees noted below are estimates only. Tuition is based on two semesters, beginning Fall 2024.
| Student | Tuition (2 Semesters) | Ancillary Fees | Total |
|---|---|---|---|
| Canadian | $4,182.00 | $1,129.24 | $5,311.24 |
| International | $16,649.00 | $1,617.42 | $18,266.42 |
Program Vocational Learning Outcomes
Program Vocational Learning Outcomes
Program Vocational Learning Outcomes describe what graduates of the program have demonstrated they can do with the knowledge and skills they have achieved during their studies. The outcomes are closely tied to the needs of the workplace. Through assessment (e.g., assignments and tests), students verify their ability to reliably perform these outcomes before graduating.
- Optimize the financial results produced by interactive marketing programs through the application of marketing analytics.
- Contribute to the design of a marketing analytics team project (develop charter, business case financials, technical requirements, design, test plan, test results, approval to proceed) and the management of the resulting project.
- Create, manage and mine, and apply modeling and decision making functions to a database.
- Utilize data auditing techniques and quality control processes that are consistent with current marketing research codes of conduct and Canadian privacy principles to ensure the integrity of the data collection, storage, analysis and presentation processes.
- Compare and contrast, evaluate and select appropriate data sources to meet specific marketing objectives.
- Conduct industry, competitor and customer analyses using a wide variety of secondary research sources.
- Produce reliable and analyzable data through the application of sound questionnaire design principles to marketing research projects.
- Design marketing research projects & interactive marketing programs that are found in sound sampling techniques, hypothesis testing and research design.
- Solve business and marketing problems by identifying, selecting and applying effective, current, and relevant techniques such as descriptive and inferential analysis.
- Prepare provisional output of analyses including cross-tabulations and pivot tables that address the needs of analysts and prepare final output, including research reports, presentation slides and visual representations of data that address the needs of management.
- Develop actionable recommendations based on situation analyses and research findings.
The Business School Student Success Guide
- Personality TestSTARTMatch your personality to a career
- Career ExplorerLEARN MOREExplore your future career
Himanshu Khanijao, Marketing - Research and Analytics, GraduateCentennial College has been instrumental in shaping my career positively. The college provided me with excellent resources, including professors and career services. The Marketing Research and Analytics program provided me with multiple certifications that have helped me professionally and paved the way for my career growth. Additionally, the Work-Integrated Learning program, which includes a co-op term, provided me with numerous opportunities to apply the skills I learned throughout the program, build and expand my professional network, and gain valuable exposure to secure a job.
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