Marketing – Research and Analytics (Optional Co-op)

Program Outline

Career Options, Academic Pathways and Partners

Program Highlights

• The Marketing – Research and Analytics program combines marketing research principles and skills with cutting edge "big data" analytics techniques to equip you with the training required to deliver insights and strategies to help organizations make smarter and more impactful business decisions.
• There is extensive use of learner-centered approaches such as case studies, simulations and project-based learning, with a focus on developing project management, teamwork, analytical thinking, report writing and presentation skills.
• Hands-on learning covers areas such as questionnaire design, data manipulation, quality control, statistical output and program development.
• There is a strong focus on applying marketing research and analytics to strategic marketing decision-making.
• In the second semester, you develop and implement a capstone project that will integrate and apply your learning.
• In addition to market research technologies, you also have access to the full suite of Microsoft products, including Microsoft Excel, XL Miner, Access and PowerPoint.

Articulation Agreements

Successful graduates of the Marketing – Research and Analytics Graduate Certificate program have the opportunity to apply their credits toward further study at the degree level. Listed below are the degrees from partnering institutions that are available for this program.

Please note that each partnership has a specific minimum grade requirement in order to qualify for transferring credits, which are assessed by the partner institution.

University	Degree
Davenport University	Masters of Business Administration
	Master of Management

Please visit our website at www.centennialcollege.ca/admissions/applying/education-pathways/outbound-pathways for more information on articulation agreements.

For pathways to Ontario post-secondary institutions, please view ONCAT.

Career Outlook

• Marketing research specialist or analyst
• Research analyst
• Marketing research and intelligence coordinator
• Market intelligence specialist or analyst
• Customer insights analyst
• Consumer research manager
• Business intelligence analyst
• Market research analytics manager
• Web marketing analyst
• Customer experience analyst
• CRM analyst
• Direct response analyst
• Digital marketing analyst
• Social media analyst
• Data and analytics specialist
• Business analytics specialist
• Loyalty program analyst
• Sales analyst
• Marketing strategy analyst

Admission Requirements

Academic Requirements

• Degree or a three-year college diploma in any discipline from a recognized institution
• We will consider applicants who have a two-year college diploma or partial (minimum 75%) university degree completion and who have a minimum of two years work experience relevant to the program (transcript and resume review required)

Additional Requirements

• An assessment of numeracy skills may be requested.
• English language proficiency.

Co-op Option

Co-op Option

The co-op option in this program will provide you with the opportunity to gain hands-on experience while you complete one work term as an employee in the field. This experience not only allows you to put classroom learning into practice, but will also provide valuable contacts for your future career.

To participate in this co-op option, you will need to complete an application process in the first semester. If academically qualified, you may be admitted to the co-op program. 

Co-op Requirements

• A minimum cumulative GPA of 3.0 at the end of semester one
• Successful completion of 100% of semester one courses
• Achieve a minimum grade B (GPA 3.0) in BUSN-702
• Students must be legally eligible to work in Canada
• Students who meet the above prerequisites will apply to transfer to the co-op program as scheduled

Note: Meeting the minimum co-op program requirements does not guarantee admission into the co-op program.

Co-op Model Route

Fall Semester Intake
Fall	Semester 1
Winter	Semester 2
Summer	Co-op Work Term

Winter Semester Intake
Winter	Semester 1
Summer	Semester 2
Fall	Co-op Work Term

Summer Semester Intake
Summer	Semester 1
Fall	Semester 2
Winter	Co-op Work Term

Learn more about co-op programs.

How to Apply

1. Apply Online

Domestic Students

If you are applying through the Second Career Strategy, please apply at the Employment Training Centre for Second Career (Progress Campus). Second Career Strategy is a funding initiative for those who have been laid-off and are in need of training. For more information go to Second Career Strategy.

If you have previously attended a full-time program at Centennial College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.

All other applicants must apply online at Ontariocolleges.ca. A non-refundable application fee of $95 must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in-person to Ontariocolleges.ca. For more information go to Ontariocolleges.ca Application Fees.

International Students

 Apply directly to Centennial College here.

2. Submit Documents

Domestic Students

Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Centennial College via Ontariocolleges.ca.

Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to Ontariocolleges.ca.

International Students

If you are submitting transcripts to meet admission requirements, you must have the transcripts assessed by an independent credential assessment agency such as World Education Services (WES) or International Credential Assessment Service (ICAS).

For more information go to Submitting your Transcripts.

3. Confirm Your Offer of Admission

Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at Ontariocolleges.ca and confirm before the Deadline to Confirm noted in your offer letter.

You may confirm only one college and one program offer at a time.

You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.

When you confirm your Offer of Admission at Centennial College you are given access to your personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.

4. Pay Fees

Centennial fees statements are sent by email to your personal email account and to your myCentennial email account. Fees statements are not mailed.

You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.

5. Build Your Timetable (Register for Courses)

Build your timetable (web-register for courses) at my.centennialcollege.ca.

Fall registration begins mid-July
January registration begins mid-December
May registration begins mid-April

Your web-registration will not open if:

You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.

Once you have paid your fees or have made appropriate arrangements, register for your courses online through myCentennial.

Tuition and Fees

Fees noted below are estimates only. Tuition is based on two semesters, beginning Fall 2020.

Student	Tuition (2 Semesters)	Ancillary Fees	Total
Canadian	$4,182.00	$764.54	$4,946.54
International	$14,937.50	$1,273.54	$16,211.04