Centennial Alumnus Helps Drive $27,500 Scholarship Gift for Automotive Students

Automotive students from the School of Transportation posing for a picture with the Pfaff Automotive representatives and a scholarship donation gift cheque of $27,500.

Centennial College is proud to announce a generous $27,500 donation from Pfaff Automotive, part of Lithia Motors, to support student scholarships in selected automotive programs within the School of Transportation.

The gift, championed by Centennial alumnus Rob Morrison of Lithia Motors, will help reduce financial barriers for students pursuing careers in the automotive industry, while recognizing their hard work, dedication and potential. The scholarships will create new opportunities for students to focus on their studies and gain the skills needed to thrive in a rapidly evolving sector.

"We are incredibly grateful to Lithia | Pfaff Automotive for their commitment to our students, and to the future of the automotive industry," said Paulo Santos, Associate Dean. "This investment will help talented students access the education and training they need to become the next generation of automotive professionals."

As one of Canada's leading automotive retail groups, Lithia | Pfaff Automotive recognizes the importance of supporting workforce development and strengthening connections between industry and education. Through this investment, the company is helping Centennial students gain the education and skills required to meet the growing demands of the automotive sector.

"At Lithia | Pfaff Automotive, we believe in investing in the future of our industry," said Rob Morrison, Operations Manager. "Centennial College is preparing students with the skills and knowledge required for successful careers in automotive service and technology, and we are proud to support those students through these scholarships."

The partnership reflects a shared commitment to student success and highlights the important role alumni can play in creating opportunities for future generations. Centennial is especially grateful to Rob Morrison for his leadership and advocacy in establishing this scholarship support. As a Centennial graduate, his commitment to giving back demonstrates the lasting impact of a Centennial education, and the strength of our alumni community.

The College also recognizes the contributions of Associate Deans Paulo Santos and Dave Weatherhead from the School of Transportation, whose engagement and industry relationships helped cultivate this partnership. Thanks are also extended to Leigh Cudia from the Office of Development, for coordinating the initiative and helping bring this meaningful investment to life.

Centennial College extends its sincere thanks to Lithia | Pfaff Automotive and Rob Morrison for their generosity and partnership. Together, they are helping to empower students, strengthen the automotive workforce, and create pathways to success for the next generation of industry professionals.