Consumer Behaviour
| Course Code | ADMN-318 |
|---|---|
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability | Open |
| Description | What do products mean to consumers? How do people decide what to buy? This course blends contemporary research on consumer behaviour with real marketing applications. Topics include decision making processes, situational influences, motivation, identity, and their implications for developing effective marketing strategies. Prerequisite: 3.0 ADMN credits including ADMN 2100H. Recommended: ADMN 2080H. |