Centennial College - Enterprise Sales and Marketing

Enterprise Sales and Marketing

Course Code	ENTP-307
Lecture hours per week	3
Lab hours per week
Course Availability	Open
Description	New ventures are frequently operating with less capital and fewer human resources than established ventures. Focus of this course is on establishing strategies that aid the entrepreneur to achieve marketing and sales objectives through segmentation strategies, positioning a new start-up with no brand value, the power of networking and professional selling. It will also cover guerrilla and more traditional marketing methods. It will also include the leveraging of both traditional and social media.