School of Communications, Media, Arts and Design Blog

picture of two Centennial College Advertising and Marketing Communications Management program students in a computer lab smiling

Dos and Don'ts of Digital Marketing

Digital marketing continues to increase. What are the dos and don'ts of this growing segment of marketing and advertising? This article documents a few of them and points readers to Centennial College's Advertising and Marketing Communications program.

picture of a Centennial College Broadcasting - Radio, Television, Film & Digital Media program student in a professional studio filming with a camera on a camera crane jib

Box Office Darlings: The highest grossing films ever

While the movies that top "best ever" lists are subjective, numbers don't lie. If you can't help but think of all the moving parts that go into this Top 5 highest grossing movies list, you might want to consider Centennial College's Broadcasting – Radio, Television, Film and Digital Media program.

picture of a group from Centennial College participating in the ALS Ice Bucket challenge

Three times Public Relations was used for social good

We tend to only think of public relations professionals as being the people companies call in when things go wrong. While that's certainly a part of their job, what they're usually doing is finding new ways for companies and their customers to interact. More importantly, though, it isn't just for the sake of commercial advertising. The art of public relations can also be used to do real good in the world. Here's three examples, and if you're taking our graduate certificate program at the Story Arts Centre, you'll be learning how to launch campaigns like these.


Lifestyle Media: Blogger vs Columnist

Lifestyle media has become its own industry thanks to an increased interest in food, wellness, entertainment and more. The people who contribute to this industry must have some specific knowledge about the changing media landscape. Centennial College’s Lifestyle Media program can help.

picture of a Centennial College Graphic Design program student working on their laptop in an on-campus studio

Tools of the Trade: What you need to succeed in graphic design

Do you have what it takes to be a successful graphic designer? While some of the skills you need are obvious (being creative, for example), others may surprise you. Centennial College's graphic design program can teach you all the skills you need to succeed.

Picture of a Game Art Design Student Work

3D Animation's Role in 2017's Most Anticipated Video Games

3D animation plays a major part in creating today’s most anticipated video games — whether you’re fighting cartels in South America or futuristic robot dinosaurs in some far-off imagined world. Centennial College's Animation – 3D program teaches students what they need to know, not only for games but also for movies and TV.

picture of a Centennial College Alumni painting famous artists on canvases

History's Most Expensive Paintings

Art can range from the mass produced items you can buy at Ikea to the paintings at the Art Gallery of Ontario — and its price range can be just as dramatic. What are the most expensive art pieces ever sold? If this sort of question intrigues you, Centennial College's Arts Management program may be for you.

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